Well since you are asking for your friends and family it really depends on what they would like. I love the chocolate covered popcorn, but the have other flavors that would be nice for the foody gift, or I have a Mickey Rubber Spatula which is nice for anyone who cooks and loves Disney.
Tee shirts are always a good option. I did matching shirts for my grandsons, they were different ages so kind of cute to see big and small.
Magnets are an inexpensive gift as well as pins or some of the jewelry (earrings, pendants, charms, etc). They also sell Christmas ornaments which are pretty cool, someone might enjoy that.
I personally go to the Disney gallery and order a print. When the print arrives I put the date of my visit on it and have it framed. The prints themselves unframed can be fairly inexpensive depending on the size you buy.
Anohter unique gift that I again, ahem buy for myself..are the PJs...for me because I am tall I buy the mens but those are kind of a different clothing gift instead the usual Tee shirt. I will say becareful on sizes..they tend to run small and when in doubt get the larger size.
Also they sell blown glass collectibles that are kind of cool that are moderately priced as long as you don't buy the larger pieces.
And they have on main street a pretty cool bookshop that sells, the DVDs, CDs, books, magic tricks, etc that you might find an unusual gift at.