Taken from A Strategic Planning group article in 2007
Great read:
http://www.tspg-consulting.com/print...principles.pdf
A few excerpts:
Walt Disney’s Nine Business Principles
1. Know what you value and why
2. Demonstrate the courage of leadership
3. Strive for perfection and don’t compromise quality
4. Money is a means, not an end
5. Exceed customer expectations
6. Create valued experiences through business design
7. Minds create value so treat them with respect
8. Let creativity work for you
9. Think deeply and from all directions
Walt Disney was a perfectionist in the best sense of the word. He set the standard for quality high because he knew
that high standards are achievable and are a demonstration of moral virtue. But he didn’t just leave matters to
chance or to the whims of others. He defined the attributes of the standards he demanded, and he
took into account both the cost of achieving those high standards and the cost of failing to achieve them.
Walt Disney believed that operating to the highest quality standards was good business because it promoted the creation
of long-term value, and yet it was a standard that very few others in his business accepted as valuable and
dared to achieve.
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