But your comment was really about the proximity and location.. and those can be finely tuned.
Google RFID in clothing 2012. Tex Trace, American Apparel , JC Penney.
Here`s an article about what Coke is doing with RFIDs
This was what they were talking about at Pepsi before I retired. It kind of shows how Disney could use their RFIDs to track sales or usage of their facilities. Except for sales, fastpasses or use of turnstiles and common doors which can be tracked now with APs, I don`t see how they can track your location .
Walmart already uses RFID for tracking inventory. I believe Disney uses RFID's on costumes.
I always wondered why they never used those instead of bar codes. I think it could possibly be because they cost more. I guess it would be worth looking into if they are losing tons of inventory from theft. If you consider the amount they are losing compared to the money saved if they use an RFID system. It's interesting to think about...
Talk about crossing in the wind... I give up.
It looks like Disney is missing out on an opportunity to make a fortune by selling tin-foil Mickey Ears.
Disney and everyone else in the business world strive to improve their products and services for the consuming public by conducting market research. They use that information to give us more of what we want and less of what we don't. These bracelets could provide them with information about what attractions appeal most to guests of different age groups, what kinds of merchandise appeals to whom; the possibilities are vast.
If you have a supermarket benefits card you have already been providing information about your buying habits to that seller. I can see very little down-side to this type of technology at Disneyland since I am confident that they will use it to improve your Disney experience.