You miss the point. Nobody's claiming that people don't currently flock to branded theme park rides. The point is that by continuing to copycat Universal, Disney erodes the once-major difference between the Disneyland theme park brand and the Universal Studios theme park brand, and thus gives marketing leverage to Universal.
Disneyland became a world famous hit because it was enormously different from, and enormously more creative and innovative than, any competition. By taking Eisner's cheap way out and imitating Universal's "Ride the Movies" model with it's own "Turning Movies Into Rides" model, Disney increasingly offers similar-to-the-competition product at higher-than-the-competition prices.
Still think that Disney copying Universal is a viable business plan for the long term? So does the braintrust at TDA. All of you should read this post.



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