Originally Posted by Stormy
The Year of Magical Events
On second thought, I deleted that title because some of these temporary changes are more likely to be ridiculed if presented as "events." ("What's the event today?" "The Dapper Dans are singing boy band songs." That is part of the Limited Time Magic, btw.)
So better yet, assume that "Disneyland" is enough of a draw and that a slogan is unnecessary.
Then have special events that are a day, a week or a month long. Post this schedule in advance online.
It's not like Disneyland and Walt Disney World guests eagerly await the marketing department's nondescript slogan each year.
Remember, "National Lampoon: the magazine that doesn't need a slogan to sell itself."?
For a while when different states were putting slogans on their license plates,
Texas just had "Texas" because (some Texans said) that said enough.
Four Seasons hotels don't need slogans.
And "Disneyland" too is enough if Disney is striving for 5-star quality.
Beautiful word all by itself.
Let half of Disney's marketeers find more useful work, and if they are under contract, let them finish out their contracts as park sweepers or stationed at small information booths like the ones they had at Universal Hollywood last summer. Then they could actually improve the parks.
Do keep & promote those responsible for the month of the Golden Horseshoe Revue!