Long Lost Friends Week? I wonder who could show up then (cough) Oswald (cough).
Long Lost Friends Week? I wonder who could show up then (cough) Oswald (cough).
"Asteroids do not concern me Admiral. I want that ship, not excuses".-Darth Vader from The Empire Strikes Back
I trust you J.J.
"She's taking everything. She's taking the house, she's taking the kid, she's taking the dog. IT'S NOT EVEN HER DOG. IT'S MY DOG! SHE'S TAKING . . . MY DOG!"
- Ron Livingston, "Band of Brothers"
"With the acquisition of Marvel and now of Lucasfilm,
Disney may have finally found the grail. You don't need
imagination or art. All you need is a brand."
- Neil Gabler
The words "Limited Time Magic" just give off a bad vibe to me.
I agree. Kinda sounds like "Attention KMart shoppers, for the next 15 minutes.........".
I still think the crowds will be horrendous, with tons of people visiting during the weeks that are 'special' to them. Valentine's Week=lots of couples, Golden Horseshoe = GHR fans, etc, ad infinitum. Another thing to check on (like UEA, school breaks, etc) to try to schedule around to avoid 'peak' crowds (if that's even possible anymore).
BTW, can anyone think of a better name for this promotion than 'limited time'? I've tried & can't think of anything that isn't equally 'cheesy'.
"Life is not about waiting for the storm to pass, it's about learning to dance in the rain."
The Year of Magical EventsOn second thought, I deleted that title because some of these temporary changes are more likely to be ridiculed if presented as "events." ("What's the event today?" "The Dapper Dans are singing boy band songs." That is part of the Limited Time Magic, btw.)
So better yet, assume that "Disneyland" is enough of a draw and that a slogan is unnecessary.
Then have special events that are a day, a week or a month long. Post this schedule in advance online.
It's not like Disneyland and Walt Disney World guests eagerly await the marketing department's nondescript slogan each year.
Remember, "National Lampoon: the magazine that doesn't need a slogan to sell itself."?
For a while when different states were putting slogans on their license plates,
Texas just had "Texas" because (some Texans said) that said enough.
Four Seasons hotels don't need slogans.
And "Disneyland" too is enough if Disney is striving for 5-star quality.
Disneyland
Beautiful word all by itself.
Let half of Disney's marketeers find more useful work, and if they are under contract, let them finish out their contracts as park sweepers or stationed at small information booths like the ones they had at Universal Hollywood last summer. Then they could actually improve the parks.
Do keep & promote those responsible for the month of the Golden Horseshoe Revue!
Last edited by jcruise86; 10-20-2012 at 07:44 AM. Reason: typo
.
.
There is a new poll just about the title, "Limited Time Magic".
Link:
Do you like "Limited Time Magic" as the name for Disneyland's 2013 marketing?
What other "limited magic"would you like to see in 2013?
Remember Juliet's line, "What's in a name? That which we call a rose
by any other word would smell as sweet."
And there's another thread just for praising or politely going off on that name.
(Link: Do you like "Limited Time Magic" as the name for Disneyland's 2013 marketing? .)
What have people liked or wanted so far?
Some are excited about "Unleash the Villains from Hell!" promotion.
"Dead Friends Resurrected" has its fans.
And on post 23 on page 2, I had some ideas for "Pirates Weak."
One Micechatter on this thread posted what he'd like to do with Captain America.
Specificity on how we should celebrate the Golden Horseshoe Revue appeared on post 37 on page 3.
And I wished upon a black hole for Circlevision, though that's not a Ltd. Dream. . . yet.
So to quote from the greatest acting in the history in cinema (Apollonia in "Purple Rain"),
"What do you dream of?"
Last edited by jcruise86; 10-20-2012 at 07:16 AM.
This is pretty much exactly what I thought when all these ridiculous promotions first started.
Honestly, does Disneyland really need to be further sold to people?!?!
Its one of the most iconic places/names/words on earth.
I agree with you jcruise86, beautiful word all by itself
Disneyland: because...well...you know...uh....IT"S DISNEYLAND!!!!!
Unfortunately the train may have already left the station, unless Bob I., Thomas S., Meg C., or George K. are both brave and powerful enough to stop this mistake. To me this is making all of them seem like they either have bad judgment or are weak, especially Iger and Staggs.
Last edited by jcruise86; 10-20-2012 at 04:06 PM. Reason: to add a missing "like"
Actually they are very strong -- in what they do. The problem, for those of us who don't like seeing Disneyland turned into a Walmart with rides, is in what they do. Iger came from network TV, where leadership means following what's already popular. Staggs came from finance, where leadership means slashing costs and maximizing profits. Both were trained for years by Eisner. End of story.
"With the acquisition of Marvel and now of Lucasfilm,
Disney may have finally found the grail. You don't need
imagination or art. All you need is a brand."
- Neil Gabler
How about the slogan: "Just because it's Disneyland." ?
I'm so with you on this one. I'm just hoping I won't be disappointed in Pecos Bill. No one can fill Wally's shoes.
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