Exactly. It's the Mall-ification of Disneyland. And that sucks.My bet is that the "reason" is the same one Disney used in recent years to crank up the chroma on Main Street to Mall levels, saturate the castle colors to resemble Barbie Princess toy packaging, stock the shops of Main Street, Buena Vista Street and Frontierland with the same gaudy, generic character crap they sell at WalMart, and crank up the background music throughout the park. The goal is to create an environment of brightness and loudness that supports Disney's corporate vision of the DLR as a brand marketing mall aimed at grabbing the youth and kid demographics. To the Disney Marketeers, beige is blah and history is for geezers: you gotta keep it as bright and loud as a cartoon if you want to keep 'em spending.