Some franchises take over a land by design, case in point Cars. Some franchises take over a land by proximity, Pirates on TSI comes to mind. What I'm asking is will Monsters be a popular enough franchise to start "taking over Hollywood?" This is mainly meant to be thought provoking. This isn't Walt's creation anymore. This is a major company backing the products they put on the big screen. 5 years ago I would have laughed if anyone suggested that Disney would base an entire land on a franchise. Now we have Carsland... all bets are off as to what they're willing to do to sell a toy.