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  1. #31

    • Disneyland Dreamer
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    Re: One Good Reason They Raised Prices... Possibly

    While I would not want my CC info on the bracelet, I can see no possible downside to disney knowing my movements through the park, ride preferences, etc. Especially if they give something for this data collection.

  2. #32

    • Closed Account
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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by whoever View Post
    While I would not want my CC info on the bracelet, I can see no possible downside to disney knowing my movements through the park, ride preferences, etc. Especially if they give something for this data collection.
    Disney is not going to "give" anyone anything for allowing them to capture data. They will collect all of the information, make very few changes in the park, and mostly use it for target marketing is my prediction.

  3. #33

    • Senior Minion
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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by johnlawwhiskey View Post
    Disney is not going to "give" anyone anything for allowing them to capture data. They will collect all of the information, make very few changes in the park, and mostly use it for target marketing is my prediction.
    Exactly. And the more profits they make from NextGen/MagicBand+, the less pressure they'll feel to add new rides, restaurants and shows. Selling customers on a new way to spend their money on the same product -- it's an Accountanteer's and Marketeer's dream.
    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


  4. #34

    • Angel Fan MC Man
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    Re: One Good Reason They Raised Prices... Possibly

    I loathe the bracelet idea, but I am a nearing-60 Libertarian that is distrustful of most government and major corporations, especially one like Disney.

    But I will allow my local supermarket to give me a club card for a few cents off here and there...and I know they are tracking my consumption and spending habits.
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

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