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  1. #1

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    Talking One Good Reason They Raised Prices... Possibly

    From Charles Schwabs stock evaluation:

    In addition to these park expansions, Disney is investing in technology. It is testing an optional 'My Magic+' bracelet, containing RFID technology, which will enable visitors to more effectively plan their visit to a park, and combine elements of a Fastpass ticket and credit card information for making purchases. Of course, the bracelet will also enable Disney to more effectively track guest behavior in order to optimize labor and sales planning. The My Magic+ program will likely be rolled out first at the Orlando park, at the latest by FY14 (beginning in October 2013).


    It takes money to move forward and improve the guest experience, hopefully it will not hinder it and customer service will continue to improve. Disneyland is still my favorite place!

  2. #2

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    Re: One Good Reason They Raised Prices... Possibly

    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.
    Princess of Agrabah and Queen of Never Land

  3. #3

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by jasmineray View Post
    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.
    what she said

  4. #4

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    Re: One Good Reason They Raised Prices... Possibly

    i am leaning towards "guest behavior" more security guards, more cms to monitor unruly behavior, more gate control. The folks who need the help to plan the day are not even going to know that the tech exists to help on their trip

  5. #5

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    Re: One Good Reason They Raised Prices... Possibly

    The prices for goods and services in a free market are not determined by higher or lower production or operating costs. They are determined by the supply and demand in the marketplace. That is why the prices were raised.

    Now you could make an argument that investments in technology, security, etc create more demand for the product, but it always comes back to supply vs. demand equals price.

  6. #6

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by jasmineray View Post
    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.
    Yes to this!
    Here You Leave Today and Enter the World of Yesterday, Tomorrow, and Fantasy.

    “To all who come to this happy place; welcome. Disneyland is your land. Here age relives fond memories of the past...and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams and the hard facts that have created America...with the hope that it will be a source of joy and inspiration to all the world.” - Walt Disney, Disneyland Opening Day Speech 1955


    View my new Budget Disney Blog here: http://budgetdisneylandresort.blogspot.com/

  7. #7

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by jasmineray View Post
    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.
    A version of it will, it'll be like Magic+ Lite.


  8. #8

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by Mortgageman View Post
    The prices for goods and services in a free market are not determined by higher or lower production or operating costs. They are determined by the supply and demand in the marketplace. That is why the prices were raised.

    Now you could make an argument that investments in technology, security, etc create more demand for the product, but it always comes back to supply vs. demand equals price.

    ^This
    Waiting for Godot Micechat.com

  9. #9

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    Re: One Good Reason They Raised Prices... Possibly

    Some of my best park experiances were not planed out 3 months before my vacation. I do not think that this will better my experiance at all.

  10. #10

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by jasmineray View Post
    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.

    so tyranny in itself. i hope it fails as well. to them we mean nothing but a number and robots. sad really sad.

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    Re: One Good Reason They Raised Prices... Possibly

    Yep, I am extreme planner (college debater and school teacher) and dropped the plans one afternoon, and wow, saw the horses being removed from street cars and the firestation piano act. My wristband would have sat on the bench for over an hour on Main Street!!!

  12. #12

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by jasmineray View Post
    I don't see My Magic+ as a good thing for Disneyland. I'm hoping it doesn't come here and if it does, I hope it ultimately fails.
    This, MyMagic is totally unnecessary.

  13. #13

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    Re: One Good Reason They Raised Prices... Possibly

    i hope it fails as well.....i absolutely do not want my credit card information on bracelet...

  14. #14

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    Re: One Good Reason They Raised Prices... Possibly

    I don't think that the MyMagic idea will work in Disney parks for a lot of reasons, but I think Disney, like many other companies, will try them and fail, rather than listen to customers beforehand and just not institute them at all.

    A lot of things that come to mind about them:
    If they store credit cards in them so purchases can be made by waving them, rather than showing a pass and i.d., how will they protect lost or stolen bands from being used by someone other than the owner of the band. And, if they will still require I.D., how is getting into your wallet to get your I.D. out any more convenient then getting into your wallet and getting your pass/ticket and your I.D. out

    How will they tell the bands apart. Example, you have a family of four, and everyone takes their bands off, how will you know who's is who's when they are not labeled in any way.

    What will happen to the technology in the bands if they get wet, such as on Splash Mountain or Grizzly River Run? Will the bands short out, malfunction, need to dry before they can be used again, etc.

    What will prevent people from switching bands, if your tickets are stored in the band itself, what would prevent person A with park hopper tickets from giving their band to person B with a single park ticket so that person B could enter both parks.

    What will Disney do with all of the information that is collected on these bands? How will they keep it secure from hackers, identity thieves, and companies who want the information? Will Disney sell the information to third party companies? If so will there be ways to opt out?

  15. #15

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    Re: One Good Reason They Raised Prices... Possibly

    Quote Originally Posted by johnlawwhiskey View Post
    What will Disney do with all of the information that is collected on these bands? How will they keep it secure from hackers, identity thieves, and companies who want the information?
    Good questions. Especially considering that Disney has proved itself incapable of fixing longstanding glitches in its Annual Passport computer system, or even keeping its websites working properly.

    Similar questions were asked of Disney by a member of Congress, who was haughtily blown off in a letter by Bob Iger.
    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


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