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  1. #16

    • Ducksketeer
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    Re: Why does California Adventure have shorter hours than Disneyland?

    Part of the reason in the past was because DCA was not drawing as many people and it was to save on operating costs. Then with the new California Adventure last year, they needed to change that for awhile to accommodate the new interest in the park. If that continues to hold true or not years into this upgrade, we will have to see.

    But here is another reason for the time of closure offset that you aren't considering: it's about merchandise sales! When California adventure closes, one of 3 possible things occur: 1) guests just go to their cars and leave (at least the ones without a park hopper), 2) they go back to the Magic Kingdom for an hour or two (depending on the closing time for Disneyland on that day), or 3) they linger along Downtown Disney for awhile. In two of those scenarios Disney is banking on someone spending MORE money! Ice cream for everyone; some popcorn; that Peter Pan hat you saw earlier in the day; a watch from the watch shop on Main Street USA, or just some souvenirs junk for the kids. It's about concentrating the "point of sale" into a smaller area which is going to be open anyway for a few hours.

    It's all calculated to cut operating costs AND generate more sales.

    BTW, many people aren't old enough to remember, but years ago Disneyland had very limited days of operation during the winter. During some months there were whole days or groups of days midweek that the park was not open.

  2. #17

    • Cove Bar Official Dj
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    Re: Why does California Adventure have shorter hours than Disneyland?

    Lol at westsiders long post..........

  3. #18

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    Re: Why does California Adventure have shorter hours than Disneyland?

    It was great when the park stayed open until 11pm. You could see the first World of Color and still hang out in the park after the show. As others have mentioned DCA is amazing at night.

    Now if you see the first World of Color show you either get stuck in the mass exodus of people heading to the trams/busses or the people running to catch the fireworks show at DL. If you go to the second show you are quarantined in a mostly closed park.

    At first I thought they staggered the closing times because of crowd controls issues when leaving the park. But leaving DL at midnight is much easier than leaving DCA between 9:30-10pm because of the end of WOC, Fantasmic, and the fireworks.

  4. #19

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    Re: Why does California Adventure have shorter hours than Disneyland?

    Quote Originally Posted by SiRocket View Post
    Lol at westsiders long post..........

    LOL yeah I cant blame him though. He's right Disney post the hours on every form of media possible and people can find out weeks before they go anyway just by checking the Disney calendar. And as shown they plaster the hours at mulitple locations that everyone must flow through before they even hit the turnstyles so what else can they do?

  5. #20

    • film975
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    Re: Why does California Adventure have shorter hours than Disneyland?

    Or could it be the simple reason that the California Adventure has a lesser number of attractions than Disneyland does?

  6. #21

    • SORCERER
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    Re: Why does California Adventure have shorter hours than Disneyland?

    There was SEVERAL TIMES last summer where DCA and Disneyland both closed at Mid-Night.

    This was when cars land opened.
    It is possible to close the parks at the same time BUT is comes down to Logistics, Emptying both parks at the same time means all buses and trams have to doubletime it for about an hour. By clsoing one park earlier, you actually do get allot of guests to leave earilar. Also it keeps operating cost down. Closing a park 1 hour to 2 hours earliar everyday for an entire year SAVES allot of MONEY in Employee Wages. ITa about a $3000 to $4500 savings per year, per each employee that it takes to run DCA.

  7. #22

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    Re: Why does California Adventure have shorter hours than Disneyland?

    Quote Originally Posted by USS Seawolf View Post
    Part of the reason in the past was because DCA was not drawing as many people and it was to save on operating costs. Then with the new California Adventure last year, they needed to change that for awhile to accommodate the new interest in the park. If that continues to hold true or not years into this upgrade, we will have to see.

    But here is another reason for the time of closure offset that you aren't considering: it's about merchandise sales! When California adventure closes, one of 3 possible things occur: 1) guests just go to their cars and leave (at least the ones without a park hopper), 2) they go back to the Magic Kingdom for an hour or two (depending on the closing time for Disneyland on that day), or 3) they linger along Downtown Disney for awhile. In two of those scenarios Disney is banking on someone spending MORE money! Ice cream for everyone; some popcorn; that Peter Pan hat you saw earlier in the day; a watch from the watch shop on Main Street USA, or just some souvenirs junk for the kids. It's about concentrating the "point of sale" into a smaller area which is going to be open anyway for a few hours.

    It's all calculated to cut operating costs AND generate more sales.
    Your reasoning for scenario 2 could be turned around to justify keeping the park open just as long as well. Keeping DCA open an extra hour would generate just as much money as sending them to DL.

    I would wager its strictly operating costs.

  8. #23

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    Re: Why does California Adventure have shorter hours than Disneyland?

    Quote Originally Posted by Rave View Post
    I would wager its strictly operating costs.
    Bingo. Disney already has its customers' money for the day; closing the parks earlier is a no-brainer for the beancounters who run the place. (And that applies to both parks -- DL used to regularly stay open until 1 a.m. in the summer, 2 a.m. on Friday-Saturday nights.)
    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


  9. #24

    • Ducksketeer
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    Re: Why does California Adventure have shorter hours than Disneyland?

    Quote Originally Posted by Rave View Post
    Your reasoning for scenario 2 could be turned around to justify keeping the park open just as long as well. Keeping DCA open an extra hour would generate just as much money as sending them to DL.

    I would wager its strictly operating costs.
    The theory is that if you close a few checkout stands (point of sale) at the supermarket, the remaining customers will still have go through the remaining checkout stands, but at a lower labor cost. To further that theory: in order to justify keeping more checkout stands open, there has to be 1) enough volume to cover the additional costs, or 2) an anticipation that by closing those points of sale that you will lose the sale.

    In any event, it is obviously a balancing act between providing customer satisfaction and managing operating costs, in order to maximize profits.

  10. #25

    • Ducksketeer
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    Re: Why does California Adventure have shorter hours than Disneyland?

    Quote Originally Posted by Mr Wiggins View Post
    Bingo. Disney already has its customers' money for the day; closing the parks earlier is a no-brainer for the beancounters who run the place. (And that applies to both parks -- DL used to regularly stay open until 1 a.m. in the summer, 2 a.m. on Friday-Saturday nights.)
    I don't think it's that simple, the "already have your money" theory. A business does want you to be satisfied with the product. The Disney brand is not a used car lot; they want to keep your business as well as have you recommend them to others. But they do need to manage their costs effectively or they won't be able to stay in business forever.

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