Westsider--I see your point regarding Nordstrom, certainly. But I believe the point being made by Steve references the proper name of a Main Street establishment being overwhelmed and overshadowed (and possibly outright replaced) by the sponsor's name (irrespective of the sponsorship's product).
How would everyone feel if The Emporium was re-invented as simply another Disney Store (though one could argue it already has)? Would anyone care that its proper name was being replaced? Would anyone care that a tradition was being lost? Would anyone notice? I dunno. It seems to me that this is the core issue.
Main Street is slowly losing its unique charm, personality and individual identity and many hate to see it go.
Wren--Go with the Red She-Hulk as your avatar.