With everything going on at the parks nowadays and the environment into which they're being built, I was thinking it's not an easy time to be TDA these days. There are a LOT of very important priorities out there and a limited supply of cash to accomplish them.
So what's a fan to do?
Armchair Accountaneer, of course!
Here are the rules: Four priorities. Limited budget. Rank the four priorities in your order of importance to get done - Priority #1 will be accomplished, #2 will be done adequately, #3 will be done in the cheapest way possible but not to expectations and will create negative feedback. #4 will be dropped out of your business plan entirely and not addressed in any tangible fashion.
Your fabulous contestants are:
Priority #1 GAC revision
THE REASON: DAMN that Today Show! It's a PR DISASTER! Something needs to be done and fast. The abuse may have been there, but we think we've come up with a way to fix it. The bad news? We need to spend a LOT OF MONEY to refit the queues on a large volume of rides in Disneyland in order to allow for disabled access. If we wait, we lose the opportunity to change the culture causing the issue and WILL face bad press for letting the now-public abuse continue. Fix me first!
Priority #2 Resort Parking
THE REASON: Maybe Friday the 13th wasn't the best day to traffic max our resort? Oh well, spilled milk and all that. Plus it's not like this problem hasn't been out there - CMs parking at Anaheim Stadium. Resort guests shunted into Convention Center lots. Traffic redzoned all over the area as a normal, not just special event occurence. THIS NEEDS HELP NOW! We're getting complaints from fans, we're getting complaints from casual visitors, we're getting complaints from area businesses - how much longer until the City Council decides to force the issue and we're not able to plan in advance for the reaction? How much damage to OUR future plans does letting the current relationship with the council deteriorate cause? Too much - they can pull the plug on anything we could possibly want. Fix me first!
Priority #3 DCA Rebuild
WOW this has paid off so far. But it's not done. It'll never be done - it was built in with Walt, even. We've established DCA as a standalone park but the public's fickle and there's this Boy Wizard coming in up the road who's already put a dent in our East Coast operations. We can't let that happen HERE as well! There are a legion of projects already waiting on the launchpad and all they require is the signature. If we don't build, they'll stop coming. We don't want to be THAT park! Fix me first!
Priority #4 Disneyland Rebuild
The Crown Jewel's showing a few seams. Let's be honest. The rides-per-capita are down, and the physical number of people we're allowing in has decreased over the years as we've shuttered capacity while opening fewer attractions to replace them. Heck, we've come to a point where DCA is being used instead of Disneyland for events and most people seem not to care. Down that road lies stagnation, loss of attendance and loss of revenue. The park's gone a long stretch now without any sort of major addition and it's starting to show - possibly even at the gates. Fix me first!
There you go. Four competing priorities - one internal resort infrastructure issue, one external, and then the core issues of the parks themselves. There are more out there, but this alone is more than reasonable to expect the parks to pull off well.
What do you do? What do you let slide? We're talking a five-ten year plan here, and keep in mind that the competition for the tourist dollar is heating up more than it has *ever* in the market. Inaction is not a solution.