It aint Next-Gen but its close. I went in line for Toy Story today when I noticed that the Cast Members at the entrance were giving out Etch-a-Sketch toys to guests that want to play with one in line. Yep, you heard right, Etch-a-sketch. I got one and played with it in line. It made the wait more bearable. Of course, the toys were handed back to a Cast member collecting them as you reach the loading area. When I got to the loading area, the CMs out front were not handing out activity pages instead of the Etches.
Not sure how long they were doing this but we'll see how long it lasts.