I've read plenty of posts about various ideas to incorporate Frozen around the park from retheming of the Matterhorn to major E-Tickets based off of Frozen. I'm probably going against the majority here, but I think that the character meet and greets are where we should stop...
I don't mean in any way that Frozen was a bad movie. I like Frozen (thought I don't think it's as good as Wreck It Raplh was). But the idea of creating an attraction so soon after a movie release is not a strong one. It's not that the attraction could be a bad one (with Disney, it rarely is), but usually attractions are based off something original or a property that has proved to stand as a classic. Remember when we used to put in immediate shows for Aladdin, Pocahontas, Hercules, and Mulan? All of them were big hits, but their shows never had that hook that gave it a reason to continue for a while. Disney never allowed the movie to sink in with the crowd, so that they can get very excited. With most of these shows and parades, it was just catering to a fad. Disney World now that that Beauty and the Beast restaurant, but it wasn't built immediately after the release. They gave the movie time to sink in with the fan base to see if it still holds.
That's not to say that Frozen won't be a classic. It was certainly popular and it's guaranteed to be remembered. If a Frozen attraction is to be built, I'd say to wait until the majority popularity wains to see what people still think of the movie in... 5 years, maybe 10 to see if it's still a monster hit with people. I'm open to a big Frozen attraction if it happens. Just not now.
I have the same issue with putting in Marvel attractions. Are we trying to keep the park timeless or do we plan to go back to the late 90's mentality that everything needs to be "hip and totally cool". We need to think about how future guests will see the park in 20 years.
What are you're thoughts? Do you think Frozen is good enough to justify a full attraction? Do you think it will continue to hook people in?