What would you prefer to see around the DLR and on all signage?
Or number three?
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Definately number one. The other ones are too big, too bulky. The new logo is definately more manageable, and isnt too flamboyant. The other one was just too much, Disneyland has a simple, understated logo, why does DCA need a big clunky one?
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I like the new logo as it is much simpler, but I would like to see the bear, and just the bear make a return. If they combined both logos, the font and style of the new, and bear of the old, I would like that. Or use a black outline of a roaring bear instead of the dazed and confused bear.
#1 would be ok if it didn't have the word "park" stuck in like it was an after-thought. it's still not great, but it is simple & clean.
#2 sucks. of course, that's just my opinion, but i have never found that logo appealing. i really think DCA needs a better iconic logo than grizzly peak. i also don't like the color scheme. it seems random & cluttered.
The way Matt's new marketing plan is simple - there is no 'Two Parks'. There is only One Disneyland Resort, and it is advertised so the Disneyland part sticks out. They will use the Disneyland Resort name wherever possible, and when it is absolutly nessicary to use the name 'Disney's California Advernture', the logo is designed so the Disney part stands out. It's all part of a grand plan to make people forget about the DCA Name.
I like Number #2, but I think that they all need a little "zip" or loudness to really make an impression. I see that they are some of the same already.
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