Interesting tidbit from annual report (must be APs)
Parks and Resorts generated $7.75 billion in revenue.
Under supplimental revenue data it shows:
Segment operating income (in millions)
Parks and Resorts
Merchandise, food and beverage 2,429
Adding these "Parks" revenues = $4.976 billion. That means the hotels and cruise ships generate $2.774 billion.
Now the "interesting part". Amusement Business numbers are 71.8 million visitors for the 8 main parks(MK, DL, Epcot, MGM, DAK, DCA, DLP, DSP).
$2429 million admission revenue / 71.8 million visitors = $34 each
Some of that admission income is from water parks. This further reduces the average per person admission cost.
That means for every person paying $53 at the gate, someone else is getting in for $15 or less (per visit).
Is it any wonder DL APs have gone up 50% in the last year?