My wife said this to me, "Wouldn't it be great to have some kind of ultimate Disney theme park annual pass that let you get into all the Disney theme parks for a year."
The more I think of it the more I like it. If I spent an couple hundred dollars extra for a year pass to Disney World I would make at least a couple trips out there. It would cut the cost for me and ony raise the profits for them.
So... I'm sure there are lots who think this idea is rubbish, but it's out there now.