I was looking at the Disneyland guide from my last visit. Just like the ones that show up in Al's 4/12 update, the phrase "Guide to the Magic" appears on top.
That got me thinking about how the Disney Company gets as much financial mileage as it can out of Walt's legacy (without necessarily carrying forward the creative tradition that made the financial and cultural success possible). My little history question is this:
How long has the Walt Disney Company been touting the "magic" angle?Somewhere along the line, they became self-aware (like the AI in all those sci-fi movies! and said "Hey! we're in the business of creating magic for people. Let's use that in the tagline for our new brochure." Anyone know when that started?