In the plaza between Disneyland and California Adventure, thousands of guests have paid in the neighborhood of $150. to commemorate the family name on a brick paver tile, a nostalgic memento to revisit in future years.
One could say they “own a piece of Disneyland.”
But what did they pay for, really, but a homely little tile? Unlike plaques at civil projects or hospital wards, the “donation” didn’t really contribute toward the creation of anything but the brick itself and some additional profit margin for Disneyland merchandisers.
Where is the lasting monument this kind of money could build?
What if Disneyland were to draw up plans for the return of specific, historic park scenic elements, restorations or improvements in the manner of civic projects, soliciting funds for their execution?
If people will pay for a mere brick, wouldn’t they pay even more to own a piece of a mural, a tree house or a pirate ship? Especially a beloved icon they were reviving from their own childhood so it might last for generations to come?
...Read the entire article at the Re-Imagineering Blog...