As most know, Disney has declared next year (Starting in October 2006!) a Year of a Million Dreams. Now that communicated to me that Disney marketing could not find one good idea among all those dreams.
Now if you were to create an advertising campaign for Disneyland, what would it be? (You don't have to try to encompass all Disney parks worldwide!)
We know that the Nemo adventure is coming... DCA is supposed to get Midway Madness (Another name that sounds like a nightmare! IMHO!) ToT is supposed to get a ride randomization at some point...
So with all this happening, what would the theme be?