A look at the new Disneyland Resort Logo

[Darkbeer]

At least the logo has the correct castle on it.... it is on the lower right in this image...

http://darkbeer.smugmug.com/gallery/...96485756/Large

[Speedway]

Hmm. Its nice enough.

[The Mad Hatter]

Waiting for heads to start exploding.

[clara]

But I actually LIKE it!

[frecky]

I like it!

[mikeland]

I like it too, but I think each resort should have it's own distinct logo.

[DisneyFunGuy]

I actually like it, especially with our own castle on it! But I'm curious to know, does this mean the original catch phrase, *the happiest place on earth* will no longer be used anymore???

[aerinpegadrak]

Lord, that ad copy is unreadable. Rein it in, design folks, rein it in.

[LlamaLover]

I like it too, but I think each resort should have it's own distinct logo.

I agree. When I go to DisneyLAND, I want something that says DisneyLAND, not Disney Parks. Plus, I think it is better marketing to have distinct logos for each park. I think that they feel the opposite and that to better the branding they should all match. In this case I feel they are wrong though and that each park is unique in its own right and therefore deserves its own logo.

[The Mad Hatter]

I actually like it, especially with our own castle on it! But I'm curious to know, does this mean the original catch phrase, *the happiest place on earth* will no longer be used anymore???

Technically they havn't used this for a while, have they? 50th was 'Happiest Homecoming on Earth', before that it was 'Where the Magic Began'.

[The Mad Hatter]

I agree. When I go to DisneyLAND, I want something that says DisneyLAND, not Disney Parks.

Where on that picture does it say 'Disney Parks'? Looks like it says Disneyland to me.

[Tomorrowland Tourist]

"The Happiest Place on Earth" moniker will always be something that is associated to Disneyland. Even if advertisements don't use it, I would say that many people understand what the statement refers to.

As for the logo, I think it looks great, but would love to see an equally unique and powerful logo for DCA.

[Darkbeer]

The new Disneyland Resort tag line... "A Magical Place, Where Dreams Come True". It is already showing up in the park.

[Disneyland Daddy]

I CAN"T SEE THEM. The photos of the new logo - I can't see it....cannot access.

[lazyboy97O]

NO! NO! NO! It's just another generic logo. Expect to see it soon at Walt Disney World, Disneyland Paris, and Hong Kong Disneyland as the replacement for the current shooting stars logos.