Full article at: http://www.ocregister.com/ocregister...le_1283817.php
ANAHEIM – The Disneyland Resort on Thursday unveiled specifics of its "HalloweenTime" seasonal event, billed as the "biggest and best Halloween event ever celebrated" at the resort in its 51 years.
The event, which starts Sept. 29 and runs through Oct. 31, is part of Disneyland's attempt to bolster attendance in the period between its peak summer and Christmas seasons. It aims to attract Southern California families with children ages 3 to 11 who are looking for a not-too-scary outing during the month leading up to Halloween.
"We know who our audience is," said Joey Michaels, a senior producer with Disney Entertainment Productions. "We know that we want it to be family- friendly. … Even when we talk about our villains, our villains are fun. …They can be scary to a very little one, but we want to treat them in a fun way."
More at the link above.