"Disney said although its parks in Hong Kong, Tokyo and Paris throw Halloween parties, the Disneyland event in Anaheim, California, is among the most detailed as it involves a transformation of the entire park.
The park declined to say how much it is spending on its HalloweenTime promotion but it is hiring 75 new workers and supporting the monthlong event with a regional TV ad campaign.
The park invested in elaborate decorations, alterations to its restaurant menus, Halloween costumes for the Disney characters and a slew of not-so-scary activities such as a Petting Boo and Spookie-Kookie-Cookie decorating.
Disney was guided by market research showing that parents wanted to celebrate Halloween but were concerned about the safety of letting their kids trick-or-treat, said Lisa Cotter, vice president of marketing strategy..."
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