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  1. #1

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    News: Halloweentime market research, new CM hires, etc.

    http://today.reuters.com/news/articl...1_%5BFeed%5D-8

    "Disney said although its parks in Hong Kong, Tokyo and Paris throw Halloween parties, the Disneyland event in Anaheim, California, is among the most detailed as it involves a transformation of the entire park.
    The park declined to say how much it is spending on its HalloweenTime promotion but it is hiring 75 new workers and supporting the monthlong event with a regional TV ad campaign.
    The park invested in elaborate decorations, alterations to its restaurant menus, Halloween costumes for the Disney characters and a slew of not-so-scary activities such as a Petting Boo and Spookie-Kookie-Cookie decorating.
    Disney was guided by market research showing that parents wanted to celebrate Halloween but were concerned about the safety of letting their kids trick-or-treat, said Lisa Cotter, vice president of marketing strategy..."
    More at the link above.

  2. #2

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    Re: News:

    My friend was just saying that DL should have those characters out to scare people like Knotts does. I told him if Disney does, then I won't be coming out for Halloween. I don't want to go somewhere to be scared. (Am I getting old or what?)

  3. #3

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    Re: News:

    How can they look you in the face and say that Disneyland's Halloween makeover is more detailed that Tokyo or Paris? I have seen pictures from those two parks, and the recent pictures posted here showing DL's decorations, and while nice and all, they are in no way better than the work that goes into Tokyo or Paris DL's. The DL Publicity Dept. should take another look at what those 2 parks are doing before making a statement like that.
    Peter Pan Forever!!! I Will Never Grow Up.

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  4. #4

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    Re: News:

    Good move by Disney.

    Knotts is a little over the top for little kids and this is a better venue.


    This has been a Filmways presentation dahling.

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    Re: News:

    Quote Originally Posted by brigeet View Post
    My friend was just saying that DL should have those characters out to scare people like Knotts does. I told him if Disney does, then I won't be coming out for Halloween. I don't want to go somewhere to be scared. (Am I getting old or what?)
    Those people who jump out and scare you like they do at Knott's do not SCARE me - the ANNOY ME IN THE WORST WAY!

    Doing something like this would be VERY Un-Disney - I highly doubt they'd do this.

  6. #6

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    Re: News:

    Yes, they've said over and over again that this would be a "not so gory" Halloween celebration, and is little kid friendly. Here's another story from Friday's LA Times:

    "More than 30 years ago, a few guys who worked in Knott's Berry Farm's Ghost Town thought it would be fun to throw on costumes for Halloween and scare some unsuspecting guests.

    "It wasn't really thought out," admitted park spokeswoman Michele Wischmeyer. "It was just last minute."

    Since that first year in 1973, when Sinister Seymour served as Knott's inaugural "Ghost Host," the Knott's Scary Farm Halloween Haunt has become the park's most successful promotion and has evolved into the biggest Halloween park event in the world.

    It has spawned countless imitators and driven dozens of theme parks to follow suit. This year, Universal Studios Hollywood is reviving a Halloween event that it buried after the 2000 season. And for the first time in its 51-year history, Disneyland has decided to go for the ghoul only in a not-so-scary Magic Kingdom-esque way.

    Starting today, Disney will deck out the park for Halloween, tapping into the holiday's growing mainstream appeal and lucrative potential.

    "Halloween is no longer a day," said Joey Michaels, senior producer for entertainment at Disneyland Resort. "It's a big season."
    [...]

    Disneyland said it would focus solely on its strength: family entertainment.

    "We know who our audience is," Michaels said. "We know we want to be family-friendly. We don't need to bring out all this ghoulish stuff."

    Instead, Disneyland's HalloweenTime, which runs through Oct. 31, will feature scares and spooks suitable for youngsters. That includes crafts and shows at Big Thunder Ranch, which will be turned into Woody's Halloween Roundup; characters and activities on Main Street; and a new show at California Adventure called "Golden Screams," an interactive movie attraction featuring film clips of Disney villains.

    During market research, parents said they were worried about safety and security and wanted a place to bring young children. They called Disney's plans a "nice change from all the dark and death" usually related to Halloween and "better for kids" than some of the other regional offerings, said Lisa Cotter, Disneyland Resort's vice president of marketing strategy.

    Pickel, who also sponsors the annual Hauntcon, a national trade show and convention for operators of haunted attractions, said Disney was a latecomer to the Halloween party, which has grown largely because of its appeal to the 13-to-35-year-old crowd.

    "We actually feel like it's getting old; it's been an adult holiday," Pickel said. "But maybe Disney is ahead of the curve. Kids are getting back into it."

    Disneyland executives were vague about what took so long to enter the Halloween game, saying that now seemed like the right time. Previously, their priorities were elsewhere, they said.

    The Anaheim park has dismantled lavish decorations from its 18-month 50th anniversary celebration including crowns on Cinderella's castle and golden ride carriages dotted around the park and installed a 16-foot-tall Mickey jack-o'-lantern on Main Street as well as orange and yellow bunting on lampposts and windows. Disney characters are wearing Halloween costumes, and more than 300 carved faux pumpkins are scattered around the park.

    As it has for the last several years, Disneyland has recast the Haunted Mansion attraction as "The Nightmare Before Christmas" in which Christmas and Halloween collide.

    For shoppers, shelves have been lined with Halloween merchandise: pumpkin-themed Mickey ears, dishes and decorations.

    Disney, which rarely misses a marketing beat, also plans to have plenty of princess and pirate gear in stock. Good thing too. Those are expected to be this year's two most popular Halloween picks for kids."

    Full story at the link above.
    Last edited by RobotMirror; 10-02-2006 at 10:35 AM. Reason: Deleted advertisement

  7. #7

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    Re: News: Halloweentime market research, new CM hires, etc.

    That article was very interesting. I was thinking last night that Disney should do a more adult oriented, scary special ticketed event. They could do the kids event at Disneyland and the adults event at DCA. Then I thought twice and said that doesn't sound like Disney at all. They would never want to exclude anybody.

    I do enjoy the Hollywood Horror Nights at USH but it is something that really has no place at Disney. I am glad that I have some place to take my two year old and I know that I will have fun too.
    Check out my new Disney Blog here. What it lacks in quality it makes up with... Well, nothing I guess.



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    Re: News: Halloweentime market research, new CM hires, etc.

    Personally, I always thought an ideal Halloween plan would be to effectively turn it into a Villain's Park for the night. Mickey and the other "good guys" are sealed away in Toontown while the villains take over the rest of the park. This would allow children a happy friendly character meetngreet halloween in Toontown and give all us evil villain lovers something to appreciate.

    I want to see funny-colored fog on the riverbank, I want to see the lighting on Main Street adjusted to give it a lit but creepy alleyway kind of look, etc. Most of all, I want a villain show!

  9. #9

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    Re: News: Halloweentime market research, new CM hires, etc.

    The thing with the Halloween time at DL is the whole park is not in Halloween decor mostly its main street and thats pretty much it.
    The earth is round.... or so i've found.

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    Re: News: Halloweentime market research, new CM hires, etc.

    Quote Originally Posted by Sam View Post
    The thing with the Halloween time at DL is the whole park is not in Halloween decor mostly its main street and thats pretty much it.
    Well, that's not entirely true. The Big Thunder Ranch dining area and petting zoo have more decorations per square inch than Main Street, and the Haunted Mansion Holiday and the Pioneer Mercantile also are heavily decorated -- but if you meant "decorated heavily in spots", I certainly agree with you!

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    Re: News: Halloweentime market research, new CM hires, etc.

    See, WDW uses colored floodlights to light up Main Street in bizarre colors, has a lightshow on Space Mountain (the new lighting on DL's dome could be just as impressive if not more so), and both a Halloween fireworks show and a Halloween parade. This is an individually-ticketed event, of course, but with the AP population as big as it is Disneyland would need to do that anyway to keep the park from being flooded by the half-million AP holders just wanting to check out the overlay and go home.

    Since the MK is physically very big compared to DL and presently Anaheim is assumed to have the bigger budget, you think they could trick out most of the park in Halloween themery. If they had to they could leave Fantasyland alone, and the other big chunk of land is the lagoon/Autopia which wouldn't see any changes.

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    Re: News: Halloweentime market research, new CM hires, etc.

    Did the Times just say Cinderella's Castle?
    EDIT yeah they did. Oops!

  13. #13

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    Re: News: Halloweentime market research, new CM hires, etc.

    Well, remember, they're going to be phasing in this whole Halloween thing. There's no point in going whole hog right out of the gate if no one's going to care. Considering that it's probably going to be a huge success (judging by the crowds at opening weekend, though I could be mistaken), we'll be seeing a lot more Halloween stuff in the years to come.

  14. #14

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    Re: News: Halloweentime market research, new CM hires, etc.

    The Anaheim park has dismantled lavish decorations from its 18-month 50th anniversary celebration including crowns on Cinderella's castle and golden ride carriages dotted around the park
    Are the crowns of the castle down? They sure weren't yesterday. I think it's going to be a big draw for Disneyland.
    Mike



  15. #15

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    Re: News: Halloweentime market research, new CM hires, etc.

    Quote Originally Posted by MickeyMania View Post
    Personally, I always thought an ideal Halloween plan would be to effectively turn it into a Villain's Park for the night. Mickey and the other "good guys" are sealed away in Toontown while the villains take over the rest of the park. This would allow children a happy friendly character meetngreet halloween in Toontown and give all us evil villain lovers something to appreciate.

    I want to see funny-colored fog on the riverbank, I want to see the lighting on Main Street adjusted to give it a lit but creepy alleyway kind of look, etc. Most of all, I want a villain show!
    I just wanted to say that I love your idea. I think that would a lot of fun. At the end of the event they could stage a breakout where Mickey leads a parade back to Main St. to reclaim the park for the evening.
    Check out my new Disney Blog here. What it lacks in quality it makes up with... Well, nothing I guess.



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