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  1. #1

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    Fertile Imaginations, presented by Apple

    Since the discussions about Pixar being incorporated into all parts of D.C.A. elicited such vehement objections from myself and others, I thought I should explain how the properties could work in the second gate, if Disney wishes to add more of them.

    Bountiful Valley is a great name for one of the regions of D.C.A. that I happen to like. The key to the success of this place, though, is in having it celebrate the industry of Californians merely in the mode of orchards, groves, and vineyards. So, the computer industry of the "Silicon Valley" could be an integral part of this topic.

    It just so happens that Apple created the first personal computer right here, and it just so happens that the style of Pixar's films reflects both Apple's image and trademark. Pixar's specialization in the medium of digital animation, and the company's location in Emeryville, California further argue in favor of Pixar being incorporated into this part of D.C.A. So, since Pixar now operates as the digital-animation arm of The Walt Disney Company, guests should be able to not only experience an attraction about computers and "Silicon Valley" at Bountiful Valley; guests should also be able to learn more about Pixar and the digital-animation process, itself, here.

    Apple is known for its prominence among artists and educators, so the brand represents all the lofty ideals and promise that the technology of the personal computer holds. Pixar embodies one of the greatest fulfillments of that promise through the company's use of the digital medium for artistic expression.

    Since this expression creates works of fiction and since D.C.A. is, first and foremost, about the reality of California, expositions of the digital-animation process create a natural opportunity to welcome guests into a physical equivalent of the cyberspace in which Pixar's imaginary characters live. An entire indoor world, a multi-faceted pavillion with a collection of attractions, could allow guests to explore more of this unique part of The Walt Disney Company and of California.

    Just for continuity, peppering the rest of D.C.A. with Pixar's characters is alright, as long as they defer to the reality of the place. For example, a pre-show at "It's Tough to Be a Bug", hosted by one of the fictional characters and describing the human methods of agriculture in California, as well as the role of real bugs in that process, might help the attraction better support D.C.A.'s overall presentation.

    It seems only fitting that, while the Hollywood section of D.C.A. explores the making of live-action and classically-animated films, Bountiful Valley can expound upon the digitally-animated work coming from northern California. And, with Disney's existing strategic alliance with Apple, plus the computer maker's current marketing goals, inviting the company to participate in the financing and operation of such a pavillion seems quite reasonable.

  2. #2

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    Re: Fertile Imaginations, presented by Apple

    Pragmatic: Although I like your rationale for DCA's pixar-ification, it's a pretty
    big stretch in my mind to go from "Bountiful Valley" to "Silicon Valley" (although
    I live there and have seen it make that transition). Also it ignore the companies
    that really "made" Silicon Valley like IBM, Intel, Farchild, HP, Sun (now Yahoo, Google,
    Ebay in addition to Apple; Pixar is is Emeryville which really isn't part of Silicon Valley). However, I completely agree that Silicon Valley is a big part of CA and
    should have been represented (somehow).

    Anyway, my two cents...

  3. #3

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    Re: Fertile Imaginations, presented by Apple

    Quote Originally Posted by nish221 View Post
    Pragmatic: Although I like your rationale for DCA's pixar-ification, it's a pretty
    big stretch in my mind to go from "Bountiful Valley" to "Silicon Valley" (although
    I live there and have seen it make that transition). Also it ignore the companies
    that really "made" Silicon Valley like IBM, Intel, Farchild, HP, Sun (now Yahoo, Google,
    Ebay in addition to Apple; Pixar is is Emeryville which really isn't part of Silicon Valley). However, I completely agree that Silicon Valley is a big part of CA and
    should have been represented (somehow).

    Anyway, my two cents...
    Well, Bountiful Valley was always intended to be a composite of several places in California, but the meaning of this region of D.C.A. needs to go beyond agriculture to encompass Californian industry as a whole. The imagery Apple has used for its brand is just a happy coincidence.

    I suggested Apple as a potential institutional patron for such an attraction since the links with Pixar are fairly obvious. While the technology company has a small share of the market for computers and for operating systems, the trademark has prestige and is considered a premium brand. Disney's existing relationship with Apple also bodes well for the possibility of future expansions of that alliance.

    A computer-related pavillion at D.C.A. should not focus exclusively on Apple, but I don't mind if it happens to be the organization with its name on the door.

  4. #4

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    Re: Fertile Imaginations, presented by Apple

    One of the challenges is in trying to get a handle on the computer, which has such versatility and so many uses.

    Thankfully, the niches Apple serves provide an excellent starting point since Disney could design an attraction that emphasizes the artistic and educational applications of the device, as opposed to the business uses many people commonly imagine first.

    The orientation of such a pavillion might be like EPCOT in the approach to computers and software, like the Disney MGM Studios in the approach to digital moviemaking, and like The Magic Kingdom in the approach to characters, settings, and storytelling. This design would give Disney a chance to incorporate the Pixar intellectual property into D.C.A. in a coherent way.

  5. #5

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    Re: Fertile Imaginations, presented by Apple

    Your diction fascinates me as much as your ideas. I feel quite silly entering in this discussion, but I'll try anyway.

    I love the idea. And I agree, Pixar and Apple have similar styles that would mix well. It being about California, this is a nice part of the state's history that can be integrated quite well with what you've mentioned, considering the circumstances.

    I just feel that it shouldn't be a continuation of Bountiful Valley. It would do well on its own, but then again where? It would seem to be a clash of design if created too close. Or maybe that would work to its advantage.

    I don't know, it's hard to keep up with your thoughts. Love the idea, nonetheless.

    Oh, and I'm a big Apple and Pixar fan. My desktop on this iMac is a rotation of different Pixar film images. Fans of artistic elegance would love to see a cooperative project between the two. I know I would.

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    Re: Fertile Imaginations, presented by Apple


    (From: http://www.micechat.com/forums/showt...00#post1006200)

    What's that... Wait.... It's a DELL!

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