PHOTO UPDATE 10/12: A look inside the new Disney Vault 28

[MasterGracey]

Disney Vault 28 opened Wednesday, I stopped by Thursday night after arriving in Anaheim for Thursday night and Friday.

Mostly, the shop is aimed towards girls, with a very small "men's department", which according to a CM, will be getting bigger as time goes on. Overall, the store looks really nice - small, but nicely themed. Lots of merch in there, but all of it very expensive. The cheapest t-shirt I saw in there, were the $38 men's t-shirts, one of which I admittedly bought.

Anyway, here's a tour of the store, and a look at some of the merch. I didn't bother getting prices on anything, because this is the kind of store that if you have to ask how much it is, you shouldn't be buying it. So yeah, anyway, enjoy!

The 2 fitting rooms don't have doors; just large, heavy curtains.






The check-out area:


Your purchases come in these nice bags. Whenever you buy anything, even a t-shirt, they wrap it in tissue paper, seal it with a silver Vault 28 sticker, and staple your reciept to a nice Vault 28 card. The cashiers personally write "thanks!" on your reciept as well, much like many restaurants these days.


Receipt card:


Do people dream of spending $40 on a t-shirt? Or $350 on a blanket? Umm?


"Live your dream" is inside the bag, too:


The tags that come on the clothes:

...Alright, that's it for Disney Vault 28. Let's see if this little shop can make it... with the prices they have, it's going to be tough. They really should offer AP discounts, at least. I have a feeling APs and locals will be the biggest spenders here. Tourists probably aren't going to want to shell out $100 for a Kingdom Couture top after paying for hotel, park tickets, and food.

[TikiRoomLiz]

Interesting ... but I wonder how much those sunglasses cost?

[JCSkipr79]

So apprently WOMEN are the ONLY people that buy Disney merchandise.

[Giddy4Aladdin]

Ok..I'm totally lost.. where is that??!?!?!

Forgive the stupidity.. but.. I have no idea where that is..

[MasterGracey]

Ok..I'm totally lost.. where is that??!?!?!

Forgive the stupidity.. but.. I have no idea where that is..

It's the new Disney couture and high-end fashion shop in Downtown Disney next to Something Silver and Illuminations.

www.DisneyVault28.com

[disneyohno]

"Do people dream of spending $40 on a t-shirt? Or $350 on a blanket? Umm?" Why yes its DISNEY !!!!

[Giddy4Aladdin]

It's the new Disney couture and high-end fashion shop in Downtown Disney next to Something Silver and Illuminations.

www.DisneyVault28.com

Thanks! That's great to know..

I need to make a stop to Downtown Disney soon then.. yay!

[Wesley815]

So apprently WOMEN are the ONLY people that buy Disney merchandise.

Well, they use credit cards the best!

j/k



As far as the new store goes... yes, it looks nice, but (to me) it's so "out of place" and I heard comments from almost every family in the store about high prices. It fits more of the South Coast Plaza theme (super high-end mall in Orange County) rather then the Disney local guest/AP'er or tourist. Of course there are some who can afford it all and gladly will spend $40 for a normal cotten t-shirt with a logo printed on it, but I don't know how long that'll last.

[kickcows]

i think, perhaps, that this store is catering to the families that stay at the grand californian more so than anywhere else.

i totally agree with the south coast plaza feel. or even fashion island. i give it until next year, tops.

[krystledm]

Well, they use credit cards the best!

j/k



As far as the new store goes... yes, it looks nice, but (to me) it's so "out of place" and I heard comments from almost every family in the store about high prices. It fits more of the South Coast Plaza theme (super high-end mall in Orange County) rather then the Disney local guest/AP'er or tourist. Of course there are some who can afford it all and gladly will spend $40 for a normal cotten t-shirt with a logo printed on it, but I don't know how long that'll last.

honestly, i'm used to it, at torrid, for a long tim,e t-shirts with a logo or print were $40. I'm just wound i'd rathr pay the 40 for quality then pay 6, get 20 and have them fall apart while wearing them.....

What sizes did they carry btw, i want to know if they had 2x

[Wesley815]

honestly, i'm used to it, at torrid, for a long tim,e t-shirts with a logo or print were $40. I'm just wound i'd rathr pay the 40 for quality then pay 6, get 20 and have them fall apart while wearing them.....

What sizes did they carry btw, i want to know if they had 2x

wow, how'd I know I'd get a snappy reply from someone so quick? *bows down* well sorry Ms., didn't mean to offend you.

I do agree that it's better to spend more money on quality things though.

I honestly doubt they'd have that large of size. Most shirts looked very small (more of the young OC/girl type style).

[Nanaimobar]

The only thing I saw of any worth was the Alice plate...other than that it seems to be much ado about nothing.

[UncleTom]

When I saw this, I couldn't resist:



The look on her face is priceless...

[barfownz]

Awesome report!

[Tinkerbell]

It looks like there are a few cute things, but I must say, the store doesn't have a very welcoming feel. I know it's a "vault" but it's a bit too cold for a place they are trying to get you to spend money in.