The new Disneyland Resort Podcast delves into the Year of a Million Dreams and everything and theres some great quotes from Marketing suit, Jim Alisandro, Senior VP of Disneyland Resort Marketing:
On re-branding "Disney Parks"
Jim Alisandro: We're really changing the way we market not only Disneyland, but market Disney Parks in general. You're going to start to see a whole level of marketing for the portfolio of Disney Parks. So, in the past Walt Disney World and Disneyland marketed seperately... So going forward, we're going to market this brand Disney Parks.
We did a lot of research and understand that what people say about Disneyland is very true about what they say about Disney World. Really, the heart and soul of why they visit is the same. So we figured we could capitalize on that."
On coming up with ideas for the "Dreams":
DLR Podcast: Well it sounds to me like half the fun is coming up with these ideas.
Jim Alisandro: Oh, absolutely, we've had a blast with it. Basically we just put ourselves kind of in the position of the guests and we were able to take all constraints off and say "man, I've been coming to Disney for years, what would I really want?" You know, one of the things was "I want to go to the front of the line!" And I think that's everybody's dream when they come to any Disney Park, is "I don't want to have to wait in line." So one of the things we're giving out is the Disney Dream FASTPASS.
On the Dream Squad who is giving out prizes:
"You won't be able to tell who they are otherwise they'd be hounded or stalked"
... The whole segment is kind of funny. Either they're just really trying to fool us, or they've completely fooled themselves into believing that this whole thing is a good idea. Sorry, but people may want to skip the lines and go to the front, but I don't think anybody sits there and DREAMS about it. Come on...
And their research is whack. Common sense alone would tell you that if they went the opposite way, and changed what people thought about the two seperate Resorts and made them think that each one was strikingly and undoubtedly different, they could easily capitalize even more on it and have people booking more vacations because they want to go to BOTH US Resorts.
Homogenizing the Parks, simply isn't a good idea....
Anyway, what do you guys think?