zzzzzzzzzzzzzzzzzzzzz (snores at professor's dull lecture)
>>It was also rated G, a great way to get numbers because everyone can go and see it.<<
More "knowledge"? There was no MPAA ratings system until 1966.
We both know that Walt Disney would have been the last person to let stale industry film school agendas, fashions and templates set the pace on his slate - - and dismissing the popularity of Walt Disney's highest grossing films as products of mere marketing savvy is so tired and elitist. The fact that they played so well over decades of re-issues only underscores the lasting allure of the films.
Did you ever consider that people actually liked this movie and Treehouse? Pretty simple.
Just because YOU don't like the Swiss Family Robinson or Swiss Family Treehouse or Walt Disney or Walt Disney's Magic Kingdom Disneyland USA or babyboomers or family films or classic films or Williamsburg or whatever other cranky issues you have - - doesn't mean that millions of regular folk of all ages don't disagree with you.