In the last week several press releases have come out about new attractions and attraction-related events at Disneyland and Walt Disney World. Interestingly, the Year Of A Million Dreams (YOMD) was not mentioned anywhere in any of these most recent releases. Previously, they'd been plugging any addition to the parks/resorts as a YOMD feature, or at least mentioning that the YOMD was going on at the park being mentioned in the release.
Today's Pirates Premiere press release had no mention of the Dreams campaign, even though you would think the Make-A-Wish angle touted in the release would have lent itself to mentioning dreams.
The official Disney releases earlier this week from Lake Buena Vista regarding the new Gran Fiest Tour attraction that just opened in the Mexico pavilion, and the revamped and updated Spaceship Earth attraction and its new post-show area sponsored by Siemens that opens later this year also had no mention of the Dreams campaign.
This is a recent change. Up until now anything and everything mentioned about the parks by official press releases mentioned the Dreams campaign.
Now maybe I'm jumping the gun, and these recent omissions of Dreams are just a coincidence or mean nothing at all. But on the other hand, this could mean Disney is backing away from the Dreams campaign that never really took off and seems to be deflating by the week every time I visit Disneyland.
Do you think Dreams will make it through the rest of calendar year 2007? Will the Dreams campaign suddenly spring to life again when they open Pirate's Lair and Finding Nemo to all that press and publicity? Or is Dreams done for already?