Anaheim It's not the largest convention to come to town. But the International Pow Wow is expected to be the most lucrative.
The Travel Industry Association of America's
annual trade show draws international tour operators to broker deals with U.S. travel providers, such as hotels and bus companies.
By hosting the event, the Orange County area is expected to get the benefit of flaunting its tourism perks – theme parks, beaches, shopping – to about 5,000 people who promote the destination throughout the world. In the next two to three years, about $350 million is expected to pour into the region as a result of the five-day event being held at the Anaheim Convention Center for the first time.
That's more than the largest annual convention generates: The International Music Products Association
, or NAMM Show, this year drew about $70 million with 85,000 people.
"It's a wonderful opportunity for Anaheim to showcase what the city has to offer and what Orange County has to offer to the world," said Cathy Keefe, the association's spokeswoman.... Tours and perks
Local businesses, the bureau and the city are investing about $5 million on the event, said Charles Ahlers, president of the Anaheim/Orange County Visitor & Convention Bureau. Disneyland
and Knott's Berry Farm
are closing early on Sunday and Monday, respectively, to host parties, he said. The concluding Wednesday party will feature KC and the Sunshine Band and Dean Torrence of Jan and Dean.