I watched last nights NBA final game, which is about the only time I can stomach watching the NBA.

Anyway DL had a scorers' table ad promoting the 50th during the 2nd and 3rd quarters. Is this new in that DL is now marketing the 50th to a national audience? I thought only WDW did national advertising. Do you think it had something to do with the fact the game was on ABC and they just got a great "in house" rate on the ad?