Page 1 of 3 123 LastLast
Results 1 to 15 of 35
  1. #1

    • Senior Member
    • Offline

    Join Date
    Jun 2005
    Posts
    5,518

    In One Word, What Does the Name "Disney" Mean?

    In a business-school class of mine, I once gave a presentation about The Walt Disney Company during which I specifically criticized the schizophrenia of the Disney trademark, and its image.

    Being the iconoclast that I am, I conducted an informal experiment in which I asked my fellow students to write in one word what the Disney name means. And, just as I expected, a wide variety of responses was given, even though, as a trademark, the Disney name really needs to "own" something in particular. And, most importantly, the ideas associated with the trademark should not conflict with each other. So, in just one word, with what is Disney synonymous?

  2. #2

    • Minion
    • Offline

    Join Date
    Jan 2005
    Posts
    4,103

    Re: In One Word, What Does the Name "Disney" Mean?

    Walt Disney?

    or

    Disney?

    They don't mean the same thing anymore. In the case of the latter, are you asking what SHOULD it mean - or what DID it once mean - - or what does it actually mean today?

  3. #3

    • Senior Member
    • Offline

    Join Date
    Jun 2005
    Posts
    5,518

    Re: In One Word, What Does the Name "Disney" Mean?

    Quote Originally Posted by merlinjones View Post
    Walt Disney?

    or

    Disney?

    They don't mean the same thing anymore.
    Well, if you like, first provide a word you think the Disney name should represent. And, then, offer a word describing what Disney does represent.

  4. #4

    • "I Break Things"
    • Offline

    Join Date
    Jun 2007
    Location
    California
    Posts
    12,370

    Re: In One Word, What Does the Name "Disney" Mean?

    Walt Disney- creative, genius, trailblazer, self-made, artist, fun... I can keep going if you like

    Disney- cheap (sorry I worked for them), profit, expensive, kids, toys (3 additional words Made in China).
    "Happiness is a Low Water Level"


    "Creating magical memories and making Managers cry since 1955!"


  5. #5

    • Minion
    • Offline

    Join Date
    Jan 2005
    Posts
    4,103

    Re: In One Word, What Does the Name "Disney" Mean?

    Walt Disney (on the up side, traditionally):

    1) Imagination
    2) Creativity
    3) Family
    4) Art
    5) Quality
    6) Optimism
    7) Timelessness
    8) Animation
    9) Fun
    10) Wonder
    11) Inspiration
    12) Laughter
    13) Heart
    14) Tradition
    15) Youth
    16) Experimentation
    17) Pioneering
    18) Futurist
    19) Unique
    20) Nostalgic
    21) Reassuring
    22) Storytelling
    23) Studio
    24) Charm
    25) Special
    26) Cartoons
    27) Artist
    28) Color
    29) Music
    30) Character
    31) Individual
    32) Productions
    33) Movies
    34) Experiences
    35) Emotion
    36) Value
    37) Entertainment
    38) Morality
    39) Inner-child
    40) Souvenier
    41) Classic
    42) Premium
    43) Populist
    44) America
    45) Long-term
    46) Visual
    47) All-ages
    48) Original
    49) Genuine

    Disney (on the down side today):

    1) Branding
    2) Corporate
    3) Cheesy
    4) Exploitation
    5) Premanufactured
    6) 'Tween
    7) Risk-averse
    8) Cheap
    9) Marketing
    10) Logo
    11) Advertising
    12) Oversaturated
    13) Common
    14) Formula
    15) Template
    16) Executive
    17) Finance
    18) Strategy
    19) MBA
    20) Collective
    21) Global
    22) Enterprise
    23) Product
    24) Shopping
    25) Practicality
    26) Profit
    27) Archive
    28) Vault
    29) PC
    30) Bank
    31) Special-edition
    32) Collector
    33) Merchandise
    34) Overpriced
    35) Exclusive
    36) "Magic"
    37) Lifestyle
    38) Consumer
    39) Short-term
    40) Sassy
    41) "Mommy"
    42) Preschool
    43) Sequel
    44) Franchise
    45) Artificial
    46) ROI
    47) Company
    Last edited by merlinjones; 07-08-2007 at 11:14 AM.

  6. #6

    •   
    • Sponge & A Rusty Spanner
    • Offline

    Join Date
    Sep 2006
    Location
    Not quite here.
    Posts
    21,364

    Re: In One Word, What Does the Name "Disney" Mean?

    Money
    Fight On! Beat the Huskers!

    Tom Chaney Memorial Debate Lounge Quote of the Week:

    [None]
    The brick walls are there to stop the people who don't want it badly enough - Randy Pausch

  7. #7

    • Former Epcot CM
    • Offline

    Join Date
    Jan 2005
    Location
    Travelling the world but home is the UK
    Posts
    4,865

    Re: In One Word, What Does the Name "Disney" Mean?

    Fun!
    BACKPACKING REALNESS

    DISNEY TRIPS
    October 2000 - Walt Disney World Resort
    October 2001 - Walt Disney World Resort
    April 2002 - Disneyland Resort Paris
    October 2003 - Walt Disney World Resort
    October 2004 - Walt Disney World Resort
    October 2005 - Walt Disney World Resort
    October 2007 - Walt Disney World Resort
    December 2008 - Walt Disney World Resort
    July 2009 - Disneyland Resort Paris
    July 2011 - Disneyland Resort California
    July 2012-13 - UK Cultural Representative Cast Member at Epcot
    February 2013 - Disneyland Resort California
    February 2013 -Tokyo Disney Resort

    (VERY OLD!)
    TRIP REPORTS


  8. #8

    • "I Break Things"
    • Offline

    Join Date
    Jun 2007
    Location
    California
    Posts
    12,370

    Re: In One Word, What Does the Name "Disney" Mean?

    Quote Originally Posted by merlinjones View Post
    Disney (on the up side):

    1) Imagination
    2) Creativity
    3) Family
    4) Art
    5) Quality
    6) Optimism
    7) Timelessness
    8) Animation
    9) Fun
    10) Wonder
    11) Inspiration

    Disney (on the down side today):

    1) Branding
    2) Corporate
    3) Cheesy
    4) Exploitation
    5) Premanufactured
    Ummm can I please add some of those in too! forgot to mention Disney= sequel
    "Happiness is a Low Water Level"


    "Creating magical memories and making Managers cry since 1955!"


  9. #9

    • Not like Crocodile Dundee
    • Offline

    Join Date
    Nov 2006
    Location
    Adelaide, South Australia (8199 miles from DL)
    Posts
    1,345
    Blog Entries
    2

    Re: In One Word, What Does the Name "Disney" Mean?

    Quote Originally Posted by PragmaticIdealist View Post
    ...Being the iconoclast that I am...
    I'm just amused that you consider yourself an iconoclast Read any good Lutheran manifestos lately?
    Disney FAQ#275: What is DCA?
    DCA stands for Disney Construction Area. All the Cast Members are themed with hard hats and steel toed boots.

  10. #10

    • DL Nerd
    • Offline

    Join Date
    Apr 2007
    Location
    Utah
    Posts
    1,360

    Re: In One Word, What Does the Name "Disney" Mean?

    Happiness
    All your dreams can come true if you have the courage to pursue them. - Walt Disney


  11. #11

    • Flames Fan/Oiler Hater
    • Offline

    Join Date
    Jan 2005
    Location
    Calgary Alberta
    Posts
    8,060

    Re: In One Word, What Does the Name "Disney" Mean?

    It means I'm going to be 100 bucks poorer at the end of the day.

  12. #12

    • Minion
    • Offline

    Join Date
    Jan 2005
    Posts
    4,103

    Re: In One Word, What Does the Name "Disney" Mean?

    It's not one word, but the Walt Disney Productions slogan from the 1960's is still the best and says it all:

    "Look to the name Walt Disney for the finest in family entertainment."

  13. #13

    • Animatronic
    • Offline

    Join Date
    Mar 2005
    Posts
    1,860

    Re: In One Word, What Does the Name "Disney" Mean?

    Walt Disney - Optimist
    Disney Corp - Cynical

  14. #14

    • Closed Account
    • Offline

    Join Date
    Jul 2006
    Posts
    489

    Re: In One Word, What Does the Name "Disney" Mean?

    Fun

  15. #15

    • New Member
    • Offline

    Join Date
    Jul 2006
    Location
    Phoenix, Arizona
    Posts
    200

    Re: In One Word, What Does the Name "Disney" Mean?

    Quality
    Pain is temporary, Film is forever!

Page 1 of 3 123 LastLast

Similar Threads

  1. Replies: 2097
    Last Post: 02-22-2010, 09:41 AM
  2. Replies: 49
    Last Post: 05-30-2007, 10:19 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •