The Subs are mostly being advertised the same way Space Mountain was when it reopened in 2005. Space Mountain: "It's Back!" The Submarine Voyage: "The subs are back!" Perhaps that's a flaw of the marketing team... maybe the subs should have been sold as the biggest attraction in years? Additionally, the Subs is the ONLY thing new that's being advertised this summer. Pirate's Lair doesn't have television spots or billboards, so people aren't making a point to visit that.
The only thing the Subs have to support it is the Year of a Million Dreams... something a lot of people are reportedly not understanding.
Tell me, does this ad really tell what the Year of a Million Dreams is? It ran nationally for quite a while, not telling anybody what the YOAMD was.