I'm a sucker for good Chinese. Greasy, satisfying, and full of flavor, sometimes some good lo mein or kung pao hits the spot just right.
I was humored at the end of a Chinese dinner recently when a member of my party cracked open their fortune cookie. Inside an unsuspecting fortune rested, and when I heard it, I nearly laughed out loud.
The key to success is making
dreams come true.
The fortune conjured an image in my head of some Disney Marketing folk sitting back at the end of a lunch meeting, some time during the last couple months of the 50th Anniversary Celebration, cracking open their fortune cookies. Perhaps it was Jay Rasulo. Maybe Michael Mendenhall. Maybe somebody else. But I imagined someone getting the same fortune, and their figurative mind's lightbulb illuminating with glee.
For weeks now, these folks had been stewing over what to do next. Surely, they couldn't keep the 50th going forever, so what next? They definately couldn't have any dead time - a fancy promotion would be needed to keep guest numbers high.
And by some stroke of fate, all their problems had been wiped away. All thanks to a lucky little fortune cookie.
. . .
Surely none of this happened. Of course the fate of Disney's theme parks didn't rest in the baked confines of a flour, sugar, and vanilla cookie. Right? ...Who knows.
Ever since Disney's Year of a Million Dreams began last October, there have been varying degrees of criticism for the promotion, which Disney has repeatedly tried to market with lackluster results. First, by promoting it as a "first-of-it's-kind event" - then by hiring celebrities to pose as classic Disney characters... all the while, guests have hardly any idea of what the campaign is really about. The lack of focus, the lack of enchantment, the lack of magic in the campaign is inherently unauthentic to the Disney brand.
It's been a couple weeks since this fortune crossed my path, and it still gives me a chuckle. "The key to success is making dreams come true."
Maybe this is why Jay Rasulo and his team of marketeers are extending the thus unsuccessful Year of a Million Dreams. They're still hoping for the success that their cookie promised them.
I wonder if Rasulo bet on his lucky numbers too, just to be safe. 38, 21, 39, 26, 12, 5