Giving Away DCA
In case you missed our news update yesterday:
Disneyland Resort radically reduces two park Annual Pass pricing
Reacting to continuing attendance problems at the California Adventure park, the Disneyland Resort has dramatically reduced prices of and restructured their Annual Passport (AP) ticket program. Pricing for both parks is now at past single park levels, with the premium $299 dual park passport level discontinued.
What this means is that the $199 Premium level annual pass now allows admission into both parks (the same as the previous Disneyland only price) with no blackout days, which is a $100 reduction from the past price. (If you have paid $299 after August 1st of this year, you will get four months added on to your pass to reflect the new pricing levels.) Current Disneyland only $199 premium passholders will be upgraded for free for the remainder of their passes, but need to have a new card issued to them at the park.
Current single park lower level Disneyland only passholders may upgrade their passes to gain admission to both parks for $10. The new prices are $149 for Deluxe level (some blackout days) and $99 for Southern California (more blackout days).
All future Annual Passes will be only for both parks - basically giving the customer admission into California Adventure for a $10 increase over the past single park Disneyland only price.Upcoming incentives for passholders also include a free dessert with $20 food purchase, and a free pin offered starting December 5th.
They had planned California Adventure (DCA) to be packed all of last year. Pricing was set at the same levels as Disneyland, and they only provided a quarter of the attractions - many of those just movies.
With this new AP price point, and the current resident $6 one day ticket upgrade which allows two days at any single park, (or the ability to park hop on the same day) this is about the clearest signal yet that this new park has failed in everything it was supposed to do.
The constant misfires - particularly in entertainment offerings such as the Steps in Time
shows only served to create more bad word of mouth this year. Last minute "fixes" such as the return of the Electric Parade, and giving away kids tickets served to fuel media attention on how bad the park was doing, as will this latest discount.
For people eligible for the discount, I do think they have finally valued this new park at what it is worth to a visitor expecting Disneyland quality, which it does not deliver. For out of town visitors who purchase a multiple day ticket that allows park hopping, the value is there also now for them.
Treating DCA as an addition to your Disneyland day, at either same or just a little bit extra admission ($6 in this case) deals well with the value issue which has dogged this park since before it was built. (Mind you, the park is still a mess, but the price is now in sync with what a visitor gets.)