Synergy…Is it a necessary evil?
Synergy can be (and I would argue already has been) good for the park. From the beginning of the park, Disney used the rides to capitalize on the films and TV shows, his television shows plugged the park and all of the above meant great fees could be charged for licensing.
More now than ever, Frontierland needs Disney to make a good western. I’m not talking about a post modern western where the good guys are not so good, and the bad guys are misunderstood and the moral of the story is the wild west was a painful place to live… I mean, an old fashioned style western with a good guy that’s really good, a bad guy that’s fun to hate and a wild west that’s rootin tootin. This type of film could give both the live action part of Walt Disney Pictures as well as Frontierland a huge shot in the arm.
- The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
- Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect.
Much has been said about how annoying the concept of synergy is for the park. Many complain about the PIRATES that are everywhere, but I contend that it’s exactly this kind of synergy that made the park such an immersive experience in the first place. What do you think? How would you best use synergy to help the park?