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  1. #1

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    Disney Vault 28 turns 1



    A year ago this single location opened, with virtually no advertising support & a seriously-lacking website, and has contributed over $2 million in sales.

    House of Mouse Couture - Los Angeles Times 10/11/06
    http://www.micechat.com/forums/showt...igners+couture

    If you've visited the store and/or purchased anything there, let's hear from you. And if you haven't and/or despise on principal let's get those closure predictions updated.


    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  2. #2

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    Re: Disney Vault 28 turns 1

    Thanks for the update!

    Yep, we've spent some of our hard earned money there.

    Nice stuff!

    2 Million! Sweet!

  3. #3

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    Re: Disney Vault 28 turns 1

    Yikes! $2M at one location!? At last it's good knowing that $0 of it was from my wallet.
    -Monorail Man

  4. #4

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    Re: Disney Vault 28 turns 1

    I walked in there last year, and basically walked right back out again. even for disney, that stuff was expensive.

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    Re: Disney Vault 28 turns 1

    I got a Skeleton Dance sweatshirt. I love it, even though it was like $90. Seriously though, where else are you going to get a Silly Symphony sweatshirt???

    Where's that thread where a ton of people predicted its closure last year???

  6. #6

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    Re: Disney Vault 28 turns 1

    I know a cast member and she say thank you to all who spend money there.
    that keep her with a job.
    AKfandisney Have a Magic Disney day șoș 2010
    Alan





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  7. #7

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    Re: Disney Vault 28 turns 1

    Quote Originally Posted by DisneySarah View Post
    I got a Skeleton Dance sweatshirt. I love it, even though it was like $90. Seriously though, where else are you going to get a Silly Symphony sweatshirt???

    Where's that thread where a ton of people predicted its closure last year???
    Well, if it has merchandise with characters that are not commonly found in every DL/WoD shop -- DL's have Princesses, Tinkerbelle, Peter Pan, Grumpy, Pooh and pals, pirates, Skellington -- then of course it will do well. There is a market being highly ignored in DL, as the shops people have to sell what is demanded the most.
    $90 for a sweatshirt prices me out, though.
    Last edited by sediment; 10-10-2007 at 05:13 PM.
    "Here You Leave the World of California Today and Enter the World of, um, er, California Today."

  8. #8

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    Re: Disney Vault 28 turns 1

    I can't believe it lasted this long and actually contributed that much in sales. All I can say is, they've got great sales reps.
    -Jack
    Doc Brown had 2 Deloreans!

  9. #9

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    Re: Disney Vault 28 turns 1

    Quote Originally Posted by DisneySarah View Post
    Where's that thread where a ton of people predicted its closure last year???

    Guess What Date "Vault 28" Will Close! - 10/12/06
    http://www.micechat.com/forums/showthread.php/guess_date_vault_28_close-41128.html?&highlight=disney+couture+kitson+kidada +jones

    My prediction from that thread:
    I'll take thru next year's holiday shopping season into '08.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  10. #10

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    Re: Disney Vault 28 turns 1

    I picked up an Arribas Bros Beer Glass with "Vault 28"
    engraved on it ~ thinking this store would go the way
    of Club Disney, The Disney Club, etc. I also purchase
    a Vault 28 men's shirt, but it's one of those super tight,
    super small, super thin material with crappy quality ~
    so I returned it.

    Most of the merchandise is ridiculously high priced ~
    even when comparing "Disney" prices to the real world

    I figure for about $2 million in sales, all they need to
    sell is about a hundred of those latex plastic doggy
    toys without the squeeker, of either the Cheshire
    Cat or Runaway Brain Mickey.

    The service in the store, that I experienced, shortly
    after opening, was terrific. Unfortunately the
    merchandise, well, that was craptastic.

  11. #11

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    Re: Disney Vault 28 turns 1

    Quote Originally Posted by hollywood1939 View Post
    I can't believe it lasted this long and actually contributed that much in sales. All I can say is, they've got great sales reps.
    I'm not sure whether $2 million is a lot or not, relative to what else could be there.
    Sure seems like a lot, though, at first glance.
    Or, it's $5,500 of sales per day, on average. Or 61 sweatshirts. Those don't seem like a lot, but I know nothing about retail.
    "Here You Leave the World of California Today and Enter the World of, um, er, California Today."

  12. #12

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    Re: Disney Vault 28 turns 1

    Only thing I bought in there was a 10.50 pair of Tinkerbell earrings. There is less Disney stuff in there than the first time I went there. I wish there was more Disney stuff and less stuff you could find at other stores.

  13. #13

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    Re: Disney Vault 28 turns 1

    The things are dreadfully overpriced, but I love the store. I have bought a few things from there.

  14. #14

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    Re: Disney Vault 28 turns 1

    Like ^ said, $75 for a shirt is over-priced.

    I've been in to this store before, don't think I will ever go back.

  15. #15

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    Re: Disney Vault 28 turns 1

    I gave it 6 months. It's filled with expensive crap. It's not even good quality. I see better quality at target..more money than brains comes to mind.

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