Disneyland should never cater to the lowest common denominator and they don't have to to attract guests. Disneyland became a world famous landmark due to its attention to detail. And that attention to detail was never a result of marketing research. It was that way because Walt personally wanted this stuff in his theme park.
And that's the problem with Disneyland today. Nobody in charge really cares about Disneyland the park, they care about Disneyland the business. I am reminded of this story by Ray Bradbury.
There is no one at Disney who really has that kind of personal investment in the park anymore, unless passion can be measured by shares of stock I guess.I came back from Paris one time about ten years ago, went to Disneyland, and I looked at the side of Sleeping Beauty’s Castle, and I called John Hench over at Imagineering, and I said, ‘I noticed something about Sleeping Beauty’s Castle: there’s a spire there that I saw last on top of Notre Dame in Paris! I said, ‘How long’s that been there, on Sleeping Beauty’s Castle?’ He said, ‘20 years.’ I said, ‘Who put it there?’ He said, ‘Walt did.’ And I said, ‘Why?’ ‘Because he loved it.’
I said, ‘Ah! That’s why I love Walt Disney.’ It cost $100,000 to build a spire you didn’t need! That’s the secret of Disney, is doing things you don’t need and doing them well, and then you realize you needed ‘em all along.”



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