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  1. #1

    • "I Break Things"
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    The Bountiful Valley

    While enjoying the holiday dinner last night I happened to read a bottle label and that made me think of the Bountiful Valley, which many have written off as a failure. The bottle is Martinelli's Sparking Cider, and here specifically is what it said

    "Established in 1868, S. Martinelli & Company is a fourth generation family business in California's beautiful Pajaro Valley near Monerey Bay, where the cool coastal climate and the fertile soils produce some of the world's most flavorful apples. More then 50 gold medals for product excellence have been awarded to Martinelli's Gold Medal apple juice products, including Sparkling Cider, the non alcoholic version of our founder's original Champagne Cider."

    website http://www.martinellis.com

    THIS would have been the perfect company for the Bountiful Valley. They are a family owned CALIFORNIA business, based on Agriculture, considered best in the business, and hold a special place for most individual's childhood and holiday memories. I think a demonstration of the old apple presses would be fun, in the summer you could have a taste of cold apple juice, in the winter there's hot apple cider.

    Just a thought.
    "Happiness is a Low Water Level"


    "Creating magical memories and making Managers cry since 1955!"


  2. #2

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    Re: The Bountiful Valley

    A brilliant idea.
    The Right Honorable Count Boogie Bonz of Random, at your service.

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  3. #3

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    Re: The Bountiful Valley

    I did a little more research here is the official history per the website

    "Since 1868 S. Martinelli & Company was founded by Stephen G. Martinelli, a young Swiss, who in 1859 settled in Central California's fertile Pajaro Valley near Monterey Bay, where the apples were of exceptional quality for cider making.

    In 1868 he started his cider business in his brother's barn, using apples from California's first commercial orchards. The original products were bottle-fermented champagne cider, hard cider, and carbonated soft drinks.. Deliveries were made by horsedrawn wagon.

    The expanding business moved to its current location in the center of Watsonville in 1885. A steam-powered cider mill was constructed, new tanks and bottling equipment were installed, and a 40-acre apple orchard was planted to assure a supply of the best varieties.

    Martinelli's cider soon became well known as the finest available anywhere, and in 1890 it was awarded the first prize gold medal at the California State Fair. This highest honor led to the adoption of the brand trademark, "Martinelli's Gold Medal."

    The founder's eldest son, Stephen G. Martinelli, Jr., while a student at the University of California, Berkeley, developed a process for making unfermented apple juice. In the summer of 1917 the company produced the first few thousand cases of unfermented pure apple juice, pasteurized in pint bottles.

    After World War I, the fermenting tanks were dismantled, and the apple juice facilities were expanded. Thus the company was able to grow during the prohibition years by specializing in non-alcoholic apple juice products, including the first non-alcoholic sparkling cider.

    Today the family-owned business is managed by the founder's grandson, Stephen C. Martinelli, and his great-grandson, S. John Martinelli.

    Martinelli's unique "Golden Apple" jug was adopted in the early 1930's, along with the appropriate slogan, "Drink Your Apple a Day." Together they continue to provide strong brand name recognition."

    Also anyone who is into vintage ads or labels might want to look at this.
    http://www.martinellis.com/AppleArt/

    I was slightly disappointed because the actual bottle labels also had historical photographs and I had hoped to show those as well...
    "Happiness is a Low Water Level"


    "Creating magical memories and making Managers cry since 1955!"


  4. #4

    • Merrily on my way to
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    Re: The Bountiful Valley

    Thanks, techskip. I love the vintage ads.

  5. #5

    • Cranky Dragon is Cranky
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    Re: The Bountiful Valley

    I'm sure this would have gotten mocked the way my beloved tortilla factory gets mocked.
    Current hat total: 100 of 100 - completed!

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    : Stroll through downtown Duckburg, making sure to tour Scrooge's Money Bin, then cross the Audubon Bay Bridge to St. Canard. Visit Liquidator's Splash Pool, and don't forget a stop by Bushroot Gardens!

  6. #6

    • Who Gave Rob an Avatar?
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    Re: The Bountiful Valley

    It would have been throughly mocked. All the joke about the Disney Mint Julep would have been recycled about the 'champagne'.
    Quote Originally Posted by SummerInFL View Post
    Jesus, even I wouldn't eat that.

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    Turtle, the dorks are going to take upskirt robot pics.

  7. #7

    • Knight that says Nee!!
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    Re: The Bountiful Valley

    Yeah...it s a nice idea...there are many woulda/shoulda/coulda situations when it comes to that part of the resort.

  8. #8

    • Mickey is not my Brother
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    Re: The Bountiful Valley

    I LOVEEE Martinelli's Sparkling Apple Cider

  9. #9

    • Circle of Ancients
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    Re: The Bountiful Valley

    Martinelli's would have been a good fit, but now that BVF is just Bugsland I don't think they'd be into it.

  10. #10

    • is too darn hot.
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    Re: The Bountiful Valley

    Who mocks the tortilla factory? I'll murdalize 'em.
    The Right Honorable Count Boogie Bonz of Random, at your service.

    On Track for Weight Loss!


  11. #11

    • Make it Cool
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    Re: The Bountiful Valley

    Yeah, seriously. Until TOT, free tortillas were the best thing about DCA!

  12. #12

    • "I Break Things"
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    Re: The Bountiful Valley

    Quote Originally Posted by composerboy View Post
    Yeah, seriously. Until TOT, free tortillas were the best thing about DCA!
    The tortillas were great if you could make it through the whole tour to get them. I'm not sure how it would have worked out because it never was. I started this thread because I sat there at the Thanksgiving table and thought "Wow, what a lost opportunity". Then I flipped the bottle around, poured some cider, and ate some more turkey.
    "Happiness is a Low Water Level"


    "Creating magical memories and making Managers cry since 1955!"


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