If YOAMD is even moderately successful in promoting goodwill for the casual guest it is probably a winner. YOAMD costs very little as far as campaigns go. It is a homogeneous advertising campaign that promotes the Disney parks in one tidy package as far as Disney is concerned. That we don't care for it is a moot point. We sit here complaining about what is wrong with DL and still we go to the park hundreds of times. Disney is absolutly not worried about what we think about YOAMD. I have seen people at the park just thrilled that they won the fastpass even though it was a slow day at the park. We one ears and it didn't make me want to throw them in the trash bin.
And while we might not find ears, fastpasses and such 'dream prizes' some people are going to win a nights stay at the dream suite, cruises, and money to spend. So those people are probably not going to come to MC and say YOAMD really is a stupid idea. In fact the people who have reported winning such prizes seemed pretty darn happy about it.