The point of any promotion is to get people excited, generate publicity, and hopefully get individuals to purchase your product. In the case of Disneyland that "magic number" would be reflected mainly in Theme Park attendance, followed by souvenir sales. So I ask, all personal feelings aside, are the current promotions working? I know the park has been experiencing record attendance since the 50th, and the off seasons have either shrunk, or disappeared completely. September to mid November used to be DEAD... now they have the Halloween promotional to pick up the slack. January to May (excluding major Holidays, Spring Break, and the start of Summer ) used to be a ghost town... now they have YOMD. I'm not sure if this increase in attendance is due to increased international tourism (weak American dollar), increased local attendance (doubtful) or actual park promotions. So I thought I would ask everyone's opinion.