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We are all growing old with " The Year of A Million Dreams " slogan and park theme that have lasted more than a year. Just as the 50th anniversary lasted more than a year. Do not get me wrong I enjoyed those at times. The year 2010 has a lot of new things in store for the parks your mission choose a new slogan for the parks. That is catchy but does not get too old.
I like " Where Magic Never Ends" This way you can still give things away, but you can really pump up all the new stuff going on. That your never ending your pursuit of a better park as well.
I think it should be "The Happiest Place on Earth"
Yes, I know it used to be that before Disney Parks... but I think it is true and timeless and should always be the slogan of Disneyland no matter what promotion, event special thing is going on.
No theme is my preferred theme. How about "Disneyland" or "The Happiest Place on Earth"? Disneyland didn't need a theme all those years and did just fine.
That said, with 2010 being the 55th Anniversary year, I expect the theme will be "55th Anniversary". Don't know about '09, though.
"The Year We Make Contact"
(apologies to Arthur C. Clarke fans...)
Go back to the way it was with " The Happiest Place On Earth ". I like it too go back to the original and make things the way they were.
Disneyland doesn't need anything beyond "The Happiest Place on Earth." An occasional promotion is fine, provided it doesn't cost the company too much money...and that it doesn't degrade the appearance of the park...and that the public gets it. But not every year requires a catchy new slogan. A fun park will attract a lot more people than an okay one that's well-advertised. (Not at all trying to say Disneyland is merely okay!)
I like "The Happiest Place on Earth" but I also like "Where dreams come true" Maybe it should be "Dreams come True at the Happiest Place on Earth!"
Think about this logically odds are they going to keep running with slogans as they have been. Espically with the amount of additions that are taking place. Even if your against a new slogan or theme try and come up with something.
Honestly, I don't think there is anything better. For your vacation, where do you want to go? To "The Happiest Place on Earth." Bring your family to "The Happiest Place on Earth." Just got your refund money? Come to "The Happiest Place on Earth." It has infinite marketability, never gets old, and applies no matter what is going on.
Midway Mania, coming this summer to "The Happiest Place on Earth"
I really think they should play up that Disneyland is really the place where more joy, magic and happiness are created than anywhere else.
I'm sick of the word "Dream" and I agree with those who think it doesn't need a "theme". What I'd like to see them promote, though, is ALL the characters. You know, those lesser known...Claribell, Pete, Daisy, etc.
The characters is an interesting one.
"Disneyland: Fully Restored"
I prefer they just use the classic, The Happiest Place on Earth.
They could make a nice promo using that as the punchline of a campaign. Show the characters and stars of the attractions (small world kids, pirates, ghosts from mansion, etc) trying to come up with a new idea. Somewhat making fun of all the other promos they've tossed around
Big announcer voice: "Disneyland, The --"
"smallest?"
"merriest?"
"goofiest?"
"scurviest?"
"creepiest?"
"dreamiest?"
etc, etc,
"-- HAPPIEST," the announcer takes over, "Place on Earth."
You officially have my vote as the next manager of Marketing for the park. That is a brilliant add and would be funny, cute and get the message across so well.Quote:
Originally Posted by Disneyphenom