So I was watching my beloved Los Angeles Angels of Anaheim lose to the second place Oakland A's 6-1. While watching the game and wanting to throw something at the TV, Rex Hudler announced a promotion that will be happening at tomorrow night's game at Angel Stadium.
The promotion is Free Gas For Summer. All fans in attendance will receive a scratcher that could win them an entire summer's worth of free gas courtesy of ARCO. I believe it is actually $1000.00 worth of free gas, and whether that lasts the whole summer or not depends on how much you drive obviously. Apparently there are multiple grand prize winners so your chances are better than just 1 out of 40,000 to win it.
Free or reduced price gas offers seem to be the latest craze right now in advertisements and promotions. So the light bulb went off in my head and I thought, wouldn't it be a good idea if Disney did something similar? They wouldn't have to give out scratchers, although they could if they wanted to. Or they could give this out as a dream prize.
I think this would be to Disney's advantage because at the very least it will lure extra people to the park to try to win the prize. If they are locals and they don't have an AP maybe it will entice them to get one as an expense (travel costs) is reduced. Or if they have an AP it will entice them to buy more at the park since they will have more money to work with. I think it would be best promoted during a 2fer period. The commercials could say somehting like, "Enjoy 2 parks for the price of one, and you can enter for a chance to win free gas for the summer (or whatever season...)."
This is just a top of the head idea. Feel free to discuss, dissect, agree, or disagree on this as much as you want.