Let's face it, most Americans are cheapskates and want quantity over quality. And WDW at least is run by a bunch of penny-pinching drunken monkeys that don't give a flying rat's patooie for the most part, which is REALLY sad.
But there are a select few who want quality over quantity. I'm somewhere in the middle. I want quality, but willing to compromise... to a point. And sadly the bulk of the general public will never "get" what Duffy is about. People come up to me all the time asking if he & Shellie May are from Build-A-Bear. I kind of throw them a look, then say, "No, they're Duffy and Shellie May.. they're DISNEY bears!" and if that gets their attention, I go into the story how Minnie made Duffy as a companion for Mickey when he travels and then she made Shellie May as a friend for Duffy. I've run into a few who knew who Duffy was right off the bat (like the stilt walkers at Busch Gardens who were all "OMG IS THAT DUFFY? I WANNA MEET DUFFY!"). My Duffy love rubbed off on my mom, especially when I bought her her own 17" Duffy for Easter (she already had a Valentine's Duffy). And the little girl she babysits LOVES her Duffy so much he's already a ragged mess because he goes EVERYWHERE with her. She even has a "Duffy Bible" she keeps all the photos I send my mom of my Duffy & Shellie on adventures (she wants a Shellie May more than anything) and looks at the photos all the time.
We're just an elite group outside of Japan that gets what Duffy is about (to me he's about going on adventures and having lots of fun... with a little mischief and shenanigans in the mix). Disney does need to try harder but like I said, at least we're getting something rather than nothing at all. The overall general public... they're too embarrassed to carry teddy bears around with them if they're adults (it's just not "cool" to them... whatever). The Japanese embrace Duffy and you seen young and old, boy and girl, carrying him and Shellie around and I think it's awesome. I wish more Americans would put the "cool" thing aside and do what they want to do, everyone else be darned.