Someone give this man a medalLooking back at all the Halloween Parade stuff yesterday, I was suddenly overwhelmed by how CUTE it all is. And then I realized… That's the thing; it's "cute," not "stylish." But for all the fans of "Cute Duffy," those costumes are really wonderful.
I thought, too, that Duffy's initial fanbase was collectors, not kids. Since My Friend Duffy it has often felt to me like Duffy is being marketed a little more to Japanese kids, and the new Halloween designs are perfect if that's the target. The collector market is still very important to OLC, though, as evidenced by Cannery Clothing Co. But, after Spring Voyage, there are probably a TON of new Duffy fans who are children.
This thought excites me a lot. I imagine the future, twenty or thirty years from now, when these kids start having kids of their own and childhood nostalgia. For generations going forward, Duffy will be an iconic part of youth as a matter of fact. They will not remember Duffy "becoming" popular; they will remember him as a symbolic character that was "everywhere" when they were young. And they will want to share that with their kids.
They will have grown up with Duffy the way we grew up with Mickey. And once that starts happening, no one will question how important this little bear is, or whether or not he's a "real" character. So if costumes like these help them love Duffy, I'm all for the cute! …As long as classic looks and high fashions also still come around.