I hijacked my boss's Sunday paper this morning and found this article fairly amusing. For anyone who doesn't (or can't) click the link, it basically details the raw jean phenom. You buy jeans (average $150) that are not pretreated or prewashed. You wear them for at least six months to get them to conform to your body (the most natural fit possible!) and "set" the color. You're then free to wash the jeans.
Unfortunately the picture in the on-line article doesn't do the jeans justice I think. In the paper they had this wonderful (and I'm not being sarcastic) picture of a pair of raw jeans worn by a graphic designer here in Atlanta. The jeans are over 1 1/2 years old and have only been washed once.
The cool stuff is where the jeans conformed to things on his person. There's a pen line where he stuffed a pen into his pocket every day, the back right pocket has a wallet outline (and actually had to be repaired), the back left pocket has a set of keys outline, and they made special note ( ) that the crotch has been repaired twice in the life of the jeans.
And they look fantastic! The pair basically looks like (to my untrained/"unrefined" eye) a pair of stressed pre-washed jeans you'd find in some high end boutique in New York. Only personalized.
What do you guys think? Any of you raw?