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Join Date: Sep 2005 Location: Planet D23
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| Re: HK Disneyland, Mainland Dairy Giant Jointly Launch Promotion,CRI English, 2006.4.24
Quote: HONG KONG DISNEYLAND FORMS CORPORATE ALLIANCE WITH MENG NIU
Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd and Hong Kong Disneyland have announced the launch of a new alliance making Meng Niu the official milk supplier for Hong Kong Disneyland Park, Hong Kong Disneyland Hotel and Disney's Hollywood Hotel.
Meng Niu was established in 1999 and has become the largest liquid milk supplier (UHT) in the world. Currently, millions of consumers enjoy Meng Niu products every day and now Meng Niu will be bringing the fresh milk taste to guests at Hong Kong Disneyland. Guests will be able to enjoy creamy Meng Niu Milk, Ai He yogurt drink in both strawberry and orange flavors and Future Star milk which was specially developed for children.
Apart from providing milk products, Meng Niu will also be sponsoring a few of the food and beverage wagons that are found throughout the Park. Along Main Street, U.S.A. and in each of the other lands are themed food and beverage wagons and carts decorated to reflect the areas where they are located. Snacks, Meng Niu milk and other beverages will be sold in the wagons.
Bill Ernest, Executive Vice President and Managing Director of Hong Kong Disneyland Resort said, "Hong Kong Disneyland is pleased to announce the appointment of Meng Niu as the official milk sponsor and official milk supplier for the park.
"The family is at the heart of both brands -- Hong Kong Disneyland as the number one family vacation destination in the region and Meng Niu as the provider of healthy as the provider of healthy drink products for everyone to enjoy."
Yang Wenjun, The President of Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd said, "Meng Niu brings good health to everyone while Hong Kong Disneyland brings dreams and happiness to adults and children alike.
"The alliance between the two brands signifies a marriage of health and happiness and will bring a whole new experience to guests. Furthermore, this joint venture will offer international guests a chance to experience Chinese dairy products, thereby opening up international markets for the Chinese dairy industry."
To celebrate this alliance, starting from April 15 to June 30, Hong Kong Disneyland is also holding a special lucky draw with Meng Niu, with 400 lucky consumers of Future Star receiving a free visit to Hong Kong Disneyland. A further one million customers will receive a pack of Future Star milk.
About Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd
Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd is one of the leading dairy suppliers in China. Meng Niu Dairy has currently set up more than 20 production bases over 15 provinces throughout China, with its products covering everywhere except for Tai Wan district. It has developed more than 100 kinds of different products with different series including liquid milk, ice cream, milk powder, milk tablet and so on. In 2005, Meng Niu Dairy had an income growth rate of 50.1%, that is, 10.8 billions RMB, with a net profit growth of 43.7%. As the only Chinese Dairy Industry come into the market in Hongkong, Meng Niu is well known for its "Rocket Speed".
Meng Niu Dairy has gotten many championships of dairy industry, such as the Sales Champion of Liquid Milk in China for consistently 3 years, Sales Champion of Ice-cream in China in 2005, International Sales Champion of UHT Milk, the Largest Dairy Exporter in China, the Milk Collection Champion in China with a daily purchase of 7000 tons of fresh milk, benefiting 3 millions of cow farmers, and the undoubted Taxation Champion with an annual increasing rate of
100%.
About Hong Kong Disneyland
Located on lush Lantau Island overlooking Penny's Bay, Hong Kong Disneyland Resort is a brand-new, world-class family entertainment and recreation center consisting of a magical, Disneyland-style theme park of shows and attractions, Hong Kong Disneyland Hotel (400 guestrooms), Disney's Hollywood Hotel (600 guestrooms) and Inspiration Lake, a public area featuring boat rentals and a 3.5 hectare arboretum. Offering guests of all ages a full day immersed in imagination and creativity uniquely Disney, Hong Kong Disneyland is home to Mickey Mouse, Snow White, Mulan and other Disney characters beloved the world over.
A joint venture of The Walt Disney Company and Hong Kong SAR Government, Hong Kong Disneyland Resort employs 5,000 cast members. The HKSAR Government estimated the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period. The project was announced in 1999 and construction began in 2003.
| Source : Antara News |
04-24-2006, 08:38 AM
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