Re: "Krispy Kreme" coming to Hong Kong and Macau by Fall 2006, Yahoo News, 2006-6-6
Um I don't think that stategy is going to work out too well. Plus I don't really think it is Krispy Kremes stategy since each location that tried opening were all franchisee locations owned privately.
A) All New England locations are under performing
B) Once they pull out of New England they will be quickly forgotten about and not welcomed back with open arms
C) They already opened slowly in the area and failed, but there are still new Dunkin's opening all over the place even in markets already saturated
D) NO matter what new menu items they add to their menu they will never win out over our die hard dunkin donuts coffee fans. (I have gone to DD while in Florida and trust me it is not the same)