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  1. #1

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    HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news


    還有兩個月,迪士尼樂園便開滿一年。政府消息透露,迪士尼的入場人數,很有可能未能達到一年560萬人次的 既定目標。(楊陽明攝)
    HKDL will reach its first anniversary in less than 2 months. According to HK Goverment infomation sources, it is very likely that HKDL is unable to achieve its 1st year attendance of 5.6 million.


    政府料迪士尼人數難達標2006年7月24日
    【明報專訊】香港迪士尼樂園尚有不足兩個月便開幕一周年,並要向公眾交代外界一直關心的入場人次,而為求達標,迪士尼推出不同招數谷人 數,但政府消息承認,樂園首年入場人次未必能達標,即全年不夠560萬人次入場,而銷售及餐飲等收入指標, 則表現較理想。
    樂園仍可收逾億管理專利費
    政府消息人士承認,樂園未必能達到首年入場人次560萬的目標,但相信相差不遠。他亦透露,除了入場人次, 部分收入指標則可達到,例如園內的產品銷售便很理想,餐飲收入亦應達標。
    不過,根據港府與迪士尼簽訂的協議,政府暫未能獲銷售及餐飲收入,反而迪士尼在公園啟用後即可按樂園利潤高 低,收取除稅前盈利2至8%作為管理費,及公園各項收入的5至10%為專利費,並不會因人數未達標而扣減。 當年有估計(以每年500萬旅客入場費300元計),兩項費用共高達1.5億元。
    安明智指達標與否看暑假人流
    而香港迪士尼樂園行政總裁安明智昨回應傳媒提問時,沒有正面評論入場人數能否達標,他只表示,入場人數正持 續穩定上升,惟總人數能否達標很視乎暑假有多少人流。而3個新景點反應熱烈,加上夏日通行證銷情理想,有信 心暑假人數可錄得佳績。
    樂園趁暑假旺季作最後衝刺,推出450元任玩3個月的「夏日通行證」,及讓員工在暑假內每天可帶3名親友免 費入園,而本報7月初在樂園門前點人數時,發現此類入場人士俯拾皆是。
    據了解,政府分析,樂園首年「出師不利」,入場人數不達標,有數個「死因」。首先是農曆新年發生的「迫爆落 閘」事件,打擊內地旅客信心﹔同時亦高估了迪士尼效應,內地小朋友根本不認識迪士尼。
    旅行團到海洋公園分帳較多
    另一個「死因」,則涉及與旅遊業界的分帳問題。現時旅行團到海洋公園,分帳遠較到迪士尼可觀,故即使樂園努 力提升服務質素,增加設施,都未能大幅提升旅行團入場人次,但在個人自由行方面,反錄得不錯增長。這與內地 旅行社主導市場有關,因內地旅客在報團時,很容易被游說改往其他地方。
    但政府消息人士認為,樂園已汲取教訓,公關和高層都大換班,同時又與電視台合作,讓華南居民可藉收看卡通而 認識迪士尼。而事實上,樂園奠定香港作為家庭旅遊的地位,據知今年來港家庭旅客數目,較去年增 加逾兩成。
    然而,樂園耗資224億元,每人投資3300元的港人,肯定會質疑政府當初的投資是否錯誤。故迪士尼亦已開 始部分管理公眾預期的工作,如向外滲透人數未如理想的信息,並推出多次入場證等,以說明園方已努力增加入場 人次。
    倘不達標 銀行或要求提早還款
    其實,倘樂園入場人數不達標,或會遭銀行要求提早還款。法國迪士尼樂園開幕初期便有類此情,它因高估入場 人數而無現金付費用及利息,陷入經濟困局,於1994年重組債務,迪士尼亦因此停收管理費及專 利費5年。
    明報記者 張岳弢 葉根銓
    Source: Mingpaonews

    Partial Translation:

    According to HK government info sources, it is very likely that HKDL might not be able to achieve its first yr attendance target of 5.6 million, however, they have satisfactory performance results from sales of merchandises and food/beverages.

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    I always thought the 5.6 million mark was just a ploy by Disney, thinking that they would easily surpass it and then announce to the world how successfull the park is. But if they can't even make that goal, the've got problems.

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by Tom319
    I always thought the 5.6 million mark was just a ploy by Disney, thinking that they would easily surpass it and then announce to the world how successfull the park is. But if they can't even make that goal, the've got problems.
    One big cause of the problems...they built it too small.....

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by HongKongDisneyland
    One big cause of the problems...they built it too small.....
    Yup, agreed. But I believe almost everyone here who visited the park (and
    have been to the other parks) and others who looked at the number of attractions said that as well.

    But overall, I think they (WDC) have to consider it a mild success (i.e.
    not a disaster) since the park is open, getting guests, with not too bad
    reviews...

    BTW What do you think that attendance would be? 4 mil?

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by nish221
    Yup, agreed. But I believe almost everyone here who visited the park (and
    have been to the other parks) and others who looked at the number of attractions said that as well.

    But overall, I think they (WDC) have to consider it a mild success (i.e.
    not a disaster) since the park is open, getting guests, with not too bad
    reviews...

    BTW What do you think that attendance would be? 4 mil?
    According to the Newspapers, HK Gov sources predicted that the final number wouldn't be far off from 1st year target 5.6 million.

    So I guess it might be around 5.1 million(slightly above 5 million).

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Well as long as they break 5 million...

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    I Wonder if we will ever find out? i mean Disney might say we didn't make it or we did as expected... But isn't it Disney's Policy to never realese Attendance Figures to the Public?

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    /\ It was...then in Eisner's last few years he started using figures to bail himself out of tight places.

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Then is it wise to build a second gate that will pull away more guests from Hong Kong Disneyland?

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    The funny thing is DLP did over 12mil in it's first year and was considered a failure. To not make 5 is a disaster of DCA proportions. That's a million guests for each of the 5 rides. The joint is too small.. they were in a word.."Presslered" into it!
    "As usual he's taken over the coolest spot in the house"- Father re: Orville 1963

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by bigglesworth003
    I Wonder if we will ever find out? i mean Disney might say we didn't make it or we did as expected... But isn't it Disney's Policy to never realese Attendance Figures to the Public?
    Yes but HKDL is mostly owned by the government of Hong Kong who are probably obligated to release such figures.

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by Tom319
    Yes but HKDL is mostly owned by the government of Hong Kong who are probably obligated to release such figures.
    Maybe not obliged but I bet some politician will release them one day in one of his speeches or rants or 15 mintues whatever.

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Ok, so TDR is owned by OLC and HKDL is owned by the HK government, who owns DLP??

    From this news, how is Disney still considering a Shanghai resort?? They should focus more on what they have now. I don't think the world really needs MORE worldwide resorts, does it? Maybe YEARS from today. But not within the decade...

    "You're not thinking fourth dimensionally!" -Back to the Future

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by filmfreak11
    Ok, so TDR is owned by OLC and HKDL is owned by the HK government, who owns DLP??

    From this news, how is Disney still considering a Shanghai resort?? They should focus more on what they have now. I don't think the world really needs MORE worldwide resorts, does it? Maybe YEARS from today. But not within the decade...
    HKDL is co-owned by HK Government and Disney

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    Re: HK Gov Source:"HKDL might not reach its 1st yr attendance target",Mingpao news

    Quote Originally Posted by filmfreak11
    Ok, so TDR is owned by OLC and HKDL is owned by the HK government, who owns DLP??

    From this news, how is Disney still considering a Shanghai resort?? They should focus more on what they have now. I don't think the world really needs MORE worldwide resorts, does it? Maybe YEARS from today. But not within the decade...

    I think...DLP is mostly publicly owned (you can buy stock) with some large investors, and a small portion owned by WDC.
    "As usual he's taken over the coolest spot in the house"- Father re: Orville 1963

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