In order to boost the attendance figures, HKDL started offering unlimited free park admission program to all of its 5,000 Cast Members at the beginning of the summer. Under this program, each of the staff may bring up to 3 guests to the park for free everyday until the end of the year.
A local newspaper and a magazine find many HKDL staffs selling the admission rights to the public for as low as HK$120 per person (normal peak season admission is HK$350 per person). Some of these staffs even offer "packages" with discounted shopping and hotel stay which cost up to 40% lower than the street price.
A HKDL Security staff said they have already reported many abuse cases to the management but no action has been taken by them yet. He believes that the management will not take any action since such “underground tickets” help HKDL to achieve its attendance target (5.6 million in the first year).
Related Link (The original articles are not available on the internet but this one is a related article in Chinese) http://news.sina.com.hk/cgi-bin/news/show_news.cgi?ct=headlines&type=comments&date=2006-08-18&id=2171735
I know it is very easy to get these “underground tickets” at low price in Hong Kong. One of my HKDL friends told me that the theme park is very busy in summer but around 30%-40% of the park guests are free riders under the employee program.
It is so ridiculous that HKDL management to make such a stupid decision. What’s the point to achieve the “attendance target” when up to 40% of people in the park are not paying HKDL for their tickets?
If it works, I think the next step is to open the theme park for free, treat it like a public park and I am sure that HKDL will achieve 20 millions attendance in the coming year.