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  1. #1

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    MTR Shopping Malls and HKDL to promote Xmas together the 1st time, Wenweipo



    ■地鐵德福廣場及杏花新城提早於11月已有迪士尼樂園的聖誕佈置。


     【本報訊】(記者 梁悅琴)地鐵於今個聖誕節,首次與迪士尼樂園合作將德福廣場及杏花新城打造成「迪士尼公主夢幻之旅」,單是 今年的聖誕佈置投資比上年增50%。
    展示6公主雕像場景

     當中更出現首度打造的六位迪士尼公主立體彩繪雕像及其經典場景。六位現身商場的彩繪雕像包括「雪姑七友」 的白雪、「仙履奇緣」的仙蒂、「睡公主」的奧羅拉、「小美人魚」的艾莉奧、「美女與野獸」的貝兒及「阿拉丁 」的茉莉。
     整個合作計劃籌備接近一年時間,皇宮內的每一角落,由設計到佈景燈飾的完成,亦花上近半年時間;單單是一 個迪士尼公主的立體彩繪雕像也需近一個月製作。地鐵總商場事務經理伍翠樂表示,聖誕節是一年之中顧客消費力 最強的節日,是商場的重點投資,特別是在聖誕裝飾方面。地鐵商場一向是抓緊市場觸角、快人一步,早於11月 初已完成聖誕佈置,希望能將節日氣氛提早帶給顧客,刺激顧客提早消費。
    Source: Wenweipo News

    Partial Translation:

    MTR is working with HKDL the 1st time to promote Xmas together at two of MTR managed shopping malls. Telford Plaza at Kowloon Bay (MTR Kwun Tong Line) and Paradise Mall at Heng Fa Chuen (MTR Island Line).

    Both of the Malls are decorated into Disney Themed Settings, with 6 Disney Princesses.

  2. #2

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    Re: MTR Shopping Malls and HKDL to promote Xmas together the 1st time, Wenweipo

    HKDL and MTR Shopping Malls.

    Reported on 3 November 2006.

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